#7724A3#7724A3

#7724A3 is a mid, vivid violet. Relative luminance 0.078; OKLCH L 45.3% C 0.194 H 310.5°. Best body text is #FFFFFF at 8.19:1 contrast (WCAG AA passes).

Color values

HEX	#7724A3
RGB	rgb(119, 36, 163)
HSL	hsl(279, 64%, 39%)
HSV	hsv(279, 78%, 64%)
CMYK	cmyk(27%, 77.9%, 0%, 36.1%)
CIE-LAB	lab(33.62, 55.39, -51.93)
CIE-LCH	lch(33.62, 75.93, 316.85°)
OKLab	oklab(45.27% 0.1257 -0.1472)
OKLCH	oklch(45.27% 0.194 310.5)
XYZ	xyz(14.8482, 7.8284, 35.3721)
Luminance	0.0783 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7724A3 #50A324

analogous

#3824A3 #7724A3 #A32490

triadic

#7724A3 #A37724 #24A377

tetradic

#7724A3 #A33824 #50A324 #2490A3

square

#7724A3 #A33824 #50A324 #2490A3

split-complementary

#7724A3 #90A324 #24A338

monochromatic

#2E0E3F #521971 #7724A3 #9B32D2 #B365DD

Accessibility & contrast

On white

8.19

#7724A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#7724A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7724A3

8.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7724A3	#FFFFFF	#000000	##FFFFFF
##7724A3	1.00	8.19	2.57	8.19
#FFFFFF	8.19	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CA6

Deuteranopia (green-blind)

#0050A0

Tritanopia (blue-blind)

#714363

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7724a3;
/* rgb */ color: rgb(119, 36, 163);
/* oklch */ color: oklch(45.3% 0.194 310.5);

Tailwind

colors: {
  custom: {
    50: '#a368bf',
    500: '#7724a3',
    950: '#000000',
  },
}

SCSS

$custom: #7724a3;
$custom-light: #a368bf;
$custom-dark: #000000;

JSON

{
  "hex": "#7724a3",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 163
  },
  "hsl": {
    "h": 279.213,
    "s": 63.819,
    "l": 39.02
  },
  "oklch": {
    "l": 0.45273,
    "c": 0.19362,
    "h": 310.5
  },
  "luminance": 0.07828
}

Semantic roles & 50–950 ramp

primary

#7724A3

secondary

#82C260

accent

#E7417A

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7724A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →