#7724A0#7724A0

#7724A0 is a mid, vivid purple. Relative luminance 0.077; OKLCH L 45.0% C 0.191 H 311.5°. Best body text is #FFFFFF at 8.25:1 contrast (WCAG AA passes).

Color values

HEX	#7724A0
RGB	rgb(119, 36, 160)
HSL	hsl(280, 63%, 38%)
HSV	hsv(280, 78%, 63%)
CMYK	cmyk(25.6%, 77.5%, 0%, 37.3%)
CIE-LAB	lab(33.40, 54.75, -50.48)
CIE-LCH	lch(33.40, 74.47, 317.32°)
OKLab	oklab(45.04% 0.1263 -0.143)
OKLCH	oklch(45.04% 0.191 311.5)
XYZ	xyz(14.5826, 7.7221, 33.9732)
Luminance	0.0772 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7724A0 #4DA024

analogous

#3924A0 #7724A0 #A0248B

triadic

#7724A0 #A07724 #24A077

tetradic

#7724A0 #A03924 #4DA024 #248BA0

square

#7724A0 #A03924 #4DA024 #248BA0

split-complementary

#7724A0 #8BA024 #24A039

monochromatic

#2D0E3C #52196E #7724A0 #9C31D1 #B463DC

Accessibility & contrast

On white

8.25

#7724A0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#7724A0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7724A0

8.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7724A0	#FFFFFF	#000000	##FFFFFF
##7724A0	1.00	8.25	2.54	8.25
#FFFFFF	8.25	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BA3

Deuteranopia (green-blind)

#09509D

Tritanopia (blue-blind)

#724261

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7724a0;
/* rgb */ color: rgb(119, 36, 160);
/* oklch */ color: oklch(45.0% 0.191 311.5);

Tailwind

colors: {
  custom: {
    50: '#a368bd',
    500: '#7724a0',
    950: '#000000',
  },
}

SCSS

$custom: #7724a0;
$custom-light: #a368bd;
$custom-dark: #000000;

JSON

{
  "hex": "#7724a0",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 160
  },
  "hsl": {
    "h": 280.161,
    "s": 63.265,
    "l": 38.431
  },
  "oklch": {
    "l": 0.45044,
    "c": 0.19079,
    "h": 311.5
  },
  "luminance": 0.07722
}

Semantic roles & 50–950 ramp

primary

#7724A0

secondary

#7FC15F

accent

#E64178

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7724A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →