#77244C#77244C

#77244C is a dark, vivid pink. Relative luminance 0.057; OKLCH L 40.1% C 0.123 H 354.4°. Best body text is #FFFFFF at 9.81:1 contrast (WCAG AA passes).

Color values

HEX#77244C
RGBrgb(119, 36, 76)
HSLhsl(331, 54%, 30%)
HSVhsv(331, 70%, 47%)
CMYKcmyk(0%, 69.7%, 36.1%, 53.3%)
CIE-LABlab(28.66, 39.90, -4.75)
CIE-LCHlch(28.66, 40.18, 353.21°)
OKLaboklab(40.11% 0.122 -0.012)
OKLCHoklch(40.11% 0.123 354.4)
XYZxyz(9.5437, 5.7066, 7.4350)
Luminance0.0570 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#77244C #24774F
analogous
#772475 #77244C #772524
triadic
#77244C #4C7724 #244C77
tetradic
#77244C #757724 #24774F #252477
square
#77244C #757724 #24774F #252477
split-complementary
#77244C #247725 #247577
monochromatic
#190810 #48162E #77244C #A6326A #C94C88

Accessibility & contrast

On white

9.81
#77244C on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.14
#77244C on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77244C
9.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##77244C#FFFFFF#000000##FFFFFF
##77244C1.009.812.149.81
#FFFFFF9.811.0021.001.00
#0000002.1421.001.0021.00
##FFFFFF9.811.0021.001.00

Color blindness preview

Protanopia (red-blind)
#323A4D
Deuteranopia (green-blind)
#49494A
Tritanopia (blue-blind)
#801D35
Achromatopsia (no color)
#444444

Design tokens & code

CSS
--color: #77244c;
/* rgb */ color: rgb(119, 36, 76);
/* oklch */ color: oklch(40.1% 0.123 354.4);
Tailwind
colors: {
  custom: {
    50: '#a2657e',
    500: '#77244c',
    950: '#000000',
  },
}
SCSS
$custom: #77244c;
$custom-light: #a2657e;
$custom-dark: #000000;
JSON
{
  "hex": "#77244c",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 76
  },
  "hsl": {
    "h": 331.084,
    "s": 53.548,
    "l": 30.392
  },
  "oklch": {
    "l": 0.4011,
    "c": 0.12257,
    "h": 354.4
  },
  "luminance": 0.05705
}

Semantic roles & 50–950 ramp

primary
#77244C
secondary
#4DAA7D
accent
#DD974B
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0609
muted
#7F7A7B

Preview Lab

Preview with #77244C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#77244C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva