#77244A#77244A
#77244A is a dark, vivid pink. Relative luminance 0.057; OKLCH L 40.0% C 0.122 H 355.9°. Best body text is #FFFFFF at 9.83:1 contrast (WCAG AA passes).
Color values
| HEX | #77244A |
|---|---|
| RGB | rgb(119, 36, 74) |
| HSL | hsl(333, 54%, 30%) |
| HSV | hsv(333, 70%, 47%) |
| CMYK | cmyk(0%, 69.7%, 37.8%, 53.3%) |
| CIE-LAB | lab(28.59, 39.65, -3.53) |
| CIE-LCH | lch(28.59, 39.80, 354.92°) |
| OKLab | oklab(40.03% 0.1213 -0.0088) |
| OKLCH | oklch(40.03% 0.122 355.9) |
| XYZ | xyz(9.4752, 5.6792, 7.0744) |
| Luminance | 0.0568 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.82
Wine (survey)
#80013F
ΔE00 4.70
Merlot
#730039
ΔE00 5.05
Reddish Purple
#910951
ΔE00 5.41
Mulberry
#920A4E
ΔE00 5.58
Velvet
#750851
ΔE00 5.75
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77244A #247751
analogous
#772473 #77244A #772724
triadic
#77244A #4A7724 #244A77
tetradic
#77244A #737724 #247751 #272477
square
#77244A #737724 #247751 #272477
split-complementary
#77244A #247727 #247377
monochromatic
#190810 #48162D #77244A #A63267 #C94C85
Accessibility & contrast
On white
9.83
#77244A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.14
#77244A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77244A
9.83:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77244A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77244A | 1.00 | 9.83 | 2.14 | 9.83 |
| #FFFFFF | 9.83 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.14 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.83 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333A4B
Deuteranopia (green-blind)
#494948
Tritanopia (blue-blind)
#811D34
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #77244a; /* rgb */ color: rgb(119, 36, 74); /* oklch */ color: oklch(40.0% 0.122 355.9);
Tailwind
colors: {
custom: {
50: '#a2657c',
500: '#77244a',
950: '#000000',
},
}SCSS
$custom: #77244a; $custom-light: #a2657c; $custom-dark: #000000;
JSON
{
"hex": "#77244a",
"rgb": {
"r": 119,
"g": 36,
"b": 74
},
"hsl": {
"h": 332.53,
"s": 53.548,
"l": 30.392
},
"oklch": {
"l": 0.40034,
"c": 0.12163,
"h": 355.9
},
"luminance": 0.05678
}Semantic roles & 50–950 ramp
primary
#77244A
secondary
#4DAA7F
accent
#DD9A4B
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0609
muted
#7F7A7B