#77243F#77243F

#77243F is a dark, moderate pink. Relative luminance 0.055; OKLCH L 39.7% C 0.118 H 4.3°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX	#77243F
RGB	rgb(119, 36, 63)
HSL	hsl(340, 54%, 30%)
HSV	hsv(340, 70%, 47%)
CMYK	cmyk(0%, 69.7%, 47.1%, 53.3%)
CIE-LAB	lab(28.23, 38.39, 3.28)
CIE-LCH	lch(28.23, 38.53, 4.88°)
OKLab	oklab(39.65% 0.1173 0.0088)
OKLCH	oklch(39.65% 0.118 4.3)
XYZ	xyz(9.1365, 5.5437, 5.2906)
Luminance	0.0554 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77243F #24775C

analogous

#772468 #77243F #773324

triadic

#77243F #3F7724 #243F77

tetradic

#77243F #687724 #24775C #332477

square

#77243F #687724 #24775C #332477

split-complementary

#77243F #247733 #246877

monochromatic

#19080D #481626 #77243F #A63258 #C94C75

Accessibility & contrast

On white

9.96

#77243F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#77243F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77243F

9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77243F	#FFFFFF	#000000	##FFFFFF
##77243F	1.00	9.96	2.11	9.96
#FFFFFF	9.96	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#363840

Deuteranopia (green-blind)

#4C493D

Tritanopia (blue-blind)

#82182F

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #77243f;
/* rgb */ color: rgb(119, 36, 63);
/* oklch */ color: oklch(39.7% 0.118 4.3);

Tailwind

colors: {
  custom: {
    50: '#a26573',
    500: '#77243f',
    950: '#000000',
  },
}

SCSS

$custom: #77243f;
$custom-light: #a26573;
$custom-dark: #000000;

JSON

{
  "hex": "#77243f",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 63
  },
  "hsl": {
    "h": 340.482,
    "s": 53.548,
    "l": 30.392
  },
  "oklch": {
    "l": 0.39652,
    "c": 0.11759,
    "h": 4.3
  },
  "luminance": 0.05543
}

Semantic roles & 50–950 ramp

primary

#77243F

secondary

#4DAA8C

accent

#DDAD4B

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#100608

muted

#7F7A7B

Preview Lab

Preview with #77243F

Body copy rendered with the generated semantic roles for this colour.

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