#77243D#77243D

#77243D is a dark, moderate pink. Relative luminance 0.055; OKLCH L 39.6% C 0.117 H 5.9°. Best body text is #FFFFFF at 9.98:1 contrast (WCAG AA passes).

Color values

HEX	#77243D
RGB	rgb(119, 36, 61)
HSL	hsl(342, 54%, 30%)
HSV	hsv(342, 70%, 47%)
CMYK	cmyk(0%, 69.7%, 48.7%, 53.3%)
CIE-LAB	lab(28.17, 38.18, 4.53)
CIE-LCH	lch(28.17, 38.45, 6.77°)
OKLab	oklab(39.59% 0.1165 0.012)
OKLCH	oklch(39.59% 0.117 5.9)
XYZ	xyz(9.0816, 5.5218, 5.0015)
Luminance	0.0552 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77243D #24775E

analogous

#772466 #77243D #773524

triadic

#77243D #3D7724 #243D77

tetradic

#77243D #667724 #24775E #352477

square

#77243D #667724 #24775E #352477

split-complementary

#77243D #247735 #246677

monochromatic

#19080D #481625 #77243D #A63255 #C94C72

Accessibility & contrast

On white

9.98

#77243D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#77243D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77243D

9.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77243D	#FFFFFF	#000000	##FFFFFF
##77243D	1.00	9.98	2.10	9.98
#FFFFFF	9.98	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#36383E

Deuteranopia (green-blind)

#4C493B

Tritanopia (blue-blind)

#82172E

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77243d;
/* rgb */ color: rgb(119, 36, 61);
/* oklch */ color: oklch(39.6% 0.117 5.9);

Tailwind

colors: {
  custom: {
    50: '#a36572',
    500: '#77243d',
    950: '#000000',
  },
}

SCSS

$custom: #77243d;
$custom-light: #a36572;
$custom-dark: #000000;

JSON

{
  "hex": "#77243d",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 61
  },
  "hsl": {
    "h": 341.928,
    "s": 53.548,
    "l": 30.392
  },
  "oklch": {
    "l": 0.3959,
    "c": 0.11707,
    "h": 5.9
  },
  "luminance": 0.05521
}

Semantic roles & 50–950 ramp

primary

#77243D

secondary

#4DAA8E

accent

#DDB14B

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #77243D

Body copy rendered with the generated semantic roles for this colour.

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