#77243C#77243C

#77243C is a dark, moderate pink. Relative luminance 0.055; OKLCH L 39.6% C 0.117 H 6.6°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).

Color values

HEX	#77243C
RGB	rgb(119, 36, 60)
HSL	hsl(343, 54%, 30%)
HSV	hsv(343, 70%, 47%)
CMYK	cmyk(0%, 69.7%, 49.6%, 53.3%)
CIE-LAB	lab(28.14, 38.08, 5.16)
CIE-LCH	lch(28.14, 38.43, 7.72°)
OKLab	oklab(39.56% 0.1161 0.0135)
OKLCH	oklch(39.56% 0.117 6.6)
XYZ	xyz(9.0550, 5.5111, 4.8610)
Luminance	0.0551 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77243C #24775F

analogous

#772465 #77243C #773624

triadic

#77243C #3C7724 #243C77

tetradic

#77243C #657724 #24775F #362477

square

#77243C #657724 #24775F #362477

split-complementary

#77243C #247736 #246577

monochromatic

#19080D #481624 #77243C #A63254 #C94C70

Accessibility & contrast

On white

9.99

#77243C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#77243C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77243C

9.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77243C	#FFFFFF	#000000	##FFFFFF
##77243C	1.00	9.99	2.10	9.99
#FFFFFF	9.99	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#36383D

Deuteranopia (green-blind)

#4C483A

Tritanopia (blue-blind)

#82172E

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77243c;
/* rgb */ color: rgb(119, 36, 60);
/* oklch */ color: oklch(39.6% 0.117 6.6);

Tailwind

colors: {
  custom: {
    50: '#a36571',
    500: '#77243c',
    950: '#000000',
  },
}

SCSS

$custom: #77243c;
$custom-light: #a36571;
$custom-dark: #000000;

JSON

{
  "hex": "#77243c",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 60
  },
  "hsl": {
    "h": 342.651,
    "s": 53.548,
    "l": 30.392
  },
  "oklch": {
    "l": 0.39559,
    "c": 0.11685,
    "h": 6.6
  },
  "luminance": 0.0551
}

Semantic roles & 50–950 ramp

primary

#77243C

secondary

#4DAA8F

accent

#DDB34B

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #77243C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →