#77243B#77243B

#77243B is a dark, moderate pink. Relative luminance 0.055; OKLCH L 39.5% C 0.117 H 7.4°. Best body text is #FFFFFF at 10.00:1 contrast (WCAG AA passes).

Color values

HEX	#77243B
RGB	rgb(119, 36, 59)
HSL	hsl(343, 54%, 30%)
HSV	hsv(343, 70%, 47%)
CMYK	cmyk(0%, 69.7%, 50.4%, 53.3%)
CIE-LAB	lab(28.12, 37.98, 5.79)
CIE-LCH	lch(28.12, 38.42, 8.67°)
OKLab	oklab(39.53% 0.1157 0.0151)
OKLCH	oklch(39.53% 0.117 7.4)
XYZ	xyz(9.0288, 5.5006, 4.7231)
Luminance	0.0550 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77243B #247760

analogous

#772464 #77243B #773624

triadic

#77243B #3B7724 #243B77

tetradic

#77243B #647724 #247760 #362477

square

#77243B #647724 #247760 #362477

split-complementary

#77243B #247736 #246477

monochromatic

#19080C #481624 #77243B #A63252 #C94C6F

Accessibility & contrast

On white

10.00

#77243B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#77243B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77243B

10.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77243B	#FFFFFF	#000000	##FFFFFF
##77243B	1.00	10.00	2.10	10.00
#FFFFFF	10.00	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37383B

Deuteranopia (green-blind)

#4C4839

Tritanopia (blue-blind)

#82172D

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77243b;
/* rgb */ color: rgb(119, 36, 59);
/* oklch */ color: oklch(39.5% 0.117 7.4);

Tailwind

colors: {
  custom: {
    50: '#a36570',
    500: '#77243b',
    950: '#000000',
  },
}

SCSS

$custom: #77243b;
$custom-light: #a36570;
$custom-dark: #000000;

JSON

{
  "hex": "#77243b",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 59
  },
  "hsl": {
    "h": 343.373,
    "s": 53.548,
    "l": 30.392
  },
  "oklch": {
    "l": 0.39529,
    "c": 0.11663,
    "h": 7.4
  },
  "luminance": 0.05499
}

Semantic roles & 50–950 ramp

primary

#77243B

secondary

#4DAA90

accent

#DDB44B

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #77243B

Body copy rendered with the generated semantic roles for this colour.

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