#7723BD#7723BD

#7723BD is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.3% C 0.219 H 303.2°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#7723BD
RGB	rgb(119, 35, 189)
HSL	hsl(273, 69%, 44%)
HSV	hsv(273, 81%, 74%)
CMYK	cmyk(37%, 81.5%, 0%, 25.9%)
CIE-LAB	lab(35.59, 61.48, -64.22)
CIE-LCH	lch(35.59, 88.91, 313.75°)
OKLab	oklab(47.3% 0.1199 -0.1834)
OKLCH	oklch(47.3% 0.219 303.2)
XYZ	xyz(17.3919, 8.7981, 48.9162)
Luminance	0.0880 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723BD #69BD23

analogous

#2A23BD #7723BD #BD23B6

triadic

#7723BD #BD7723 #23BD77

tetradic

#7723BD #BD2A23 #69BD23 #23B6BD

square

#7723BD #BD2A23 #69BD23 #23B6BD

split-complementary

#7723BD #B6BD23 #23BD2A

monochromatic

#361056 #561989 #7723BD #9641DC #B275E5

Accessibility & contrast

On white

7.61

#7723BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#7723BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723BD

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723BD	#FFFFFF	#000000	##FFFFFF
##7723BD	1.00	7.61	2.76	7.61
#FFFFFF	7.61	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052C1

Deuteranopia (green-blind)

#0053BA

Tritanopia (blue-blind)

#684E72

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7723bd;
/* rgb */ color: rgb(119, 35, 189);
/* oklch */ color: oklch(47.3% 0.219 303.2);

Tailwind

colors: {
  custom: {
    50: '#a569d2',
    500: '#7723bd',
    950: '#000000',
  },
}

SCSS

$custom: #7723bd;
$custom-light: #a569d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7723bd",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 189
  },
  "hsl": {
    "h": 272.727,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47299,
    "c": 0.21906,
    "h": 303.2
  },
  "luminance": 0.08798
}

Semantic roles & 50–950 ramp

primary

#7723BD

secondary

#9ACD6F

accent

#EC3C8C

background

#FAF6FD

surface

#F4ECFA

border

#CEC7D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7723BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →