#7723BC#7723BC

#7723BC is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.2% C 0.218 H 303.4°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#7723BC
RGB	rgb(119, 35, 188)
HSL	hsl(273, 69%, 44%)
HSV	hsv(273, 81%, 74%)
CMYK	cmyk(36.7%, 81.4%, 0%, 26.3%)
CIE-LAB	lab(35.51, 61.25, -63.77)
CIE-LCH	lch(35.51, 88.43, 313.85°)
OKLab	oklab(47.21% 0.1202 -0.182)
OKLCH	oklch(47.21% 0.218 303.4)
XYZ	xyz(17.2837, 8.7548, 48.3465)
Luminance	0.0876 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723BC #68BC23

analogous

#2A23BC #7723BC #BC23B4

triadic

#7723BC #BC7723 #23BC77

tetradic

#7723BC #BC2A23 #68BC23 #23B4BC

square

#7723BC #BC2A23 #68BC23 #23B4BC

split-complementary

#7723BC #B4BC23 #23BC2A

monochromatic

#361055 #561988 #7723BC #9641DC #B274E5

Accessibility & contrast

On white

7.63

#7723BC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7723BC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723BC

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723BC	#FFFFFF	#000000	##FFFFFF
##7723BC	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052C0

Deuteranopia (green-blind)

#0053B9

Tritanopia (blue-blind)

#694E71

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7723bc;
/* rgb */ color: rgb(119, 35, 188);
/* oklch */ color: oklch(47.2% 0.218 303.4);

Tailwind

colors: {
  custom: {
    50: '#a569d1',
    500: '#7723bc',
    950: '#000000',
  },
}

SCSS

$custom: #7723bc;
$custom-light: #a569d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7723bc",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 188
  },
  "hsl": {
    "h": 272.941,
    "s": 68.61,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47214,
    "c": 0.21811,
    "h": 303.4
  },
  "luminance": 0.08755
}

Semantic roles & 50–950 ramp

primary

#7723BC

secondary

#99CC6F

accent

#EB3C8B

background

#FAF6FD

surface

#F4ECFA

border

#CEC7D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7723BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →