#7723AE#7723AE
#7723AE is a mid, highly saturated violet. Relative luminance 0.082; OKLCH L 46.1% C 0.205 H 307.2°. Best body text is #FFFFFF at 7.97:1 contrast (WCAG AA passes).
Color values
| HEX | #7723AE |
|---|---|
| RGB | rgb(119, 35, 174) |
| HSL | hsl(276, 67%, 41%) |
| HSV | hsv(276, 80%, 68%) |
| CMYK | cmyk(31.6%, 79.9%, 0%, 31.8%) |
| CIE-LAB | lab(34.36, 58.15, -57.35) |
| CIE-LCH | lch(34.36, 81.67, 315.40°) |
| OKLab | oklab(46.06% 0.124 -0.1631) |
| OKLCH | oklch(46.06% 0.205 307.2) |
| XYZ | xyz(15.8471, 8.1802, 40.7803) |
| Luminance | 0.0818 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 3.60
Rebeccapurple
#663399
ΔE00 4.66
Darkviolet
#9400D3
ΔE00 6.24
Purple Blue
#5D21D0
ΔE00 6.52
Violet Blue
#510AC9
ΔE00 7.63
Bluey Purple
#6241C7
ΔE00 8.03
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7723AE #5AAE23
analogous
#3123AE #7723AE #AE239F
triadic
#7723AE #AE7723 #23AE77
tetradic
#7723AE #AE3123 #5AAE23 #239FAE
square
#7723AE #AE3123 #5AAE23 #239FAE
split-complementary
#7723AE #9FAE23 #23AE31
monochromatic
#310F48 #54197B #7723AE #9837D7 #B26AE1
Accessibility & contrast
On white
7.97
#7723AE on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#7723AE on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7723AE
7.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7723AE | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7723AE | 1.00 | 7.97 | 2.64 | 7.97 |
| #FFFFFF | 7.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004EB2
Deuteranopia (green-blind)
#0051AB
Tritanopia (blue-blind)
#6E4769
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #7723ae; /* rgb */ color: rgb(119, 35, 174); /* oklch */ color: oklch(46.1% 0.205 307.2);
Tailwind
colors: {
custom: {
50: '#a469c7',
500: '#7723ae',
950: '#000000',
},
}SCSS
$custom: #7723ae; $custom-light: #a469c7; $custom-dark: #000000;
JSON
{
"hex": "#7723ae",
"rgb": {
"r": 119,
"g": 35,
"b": 174
},
"hsl": {
"h": 276.259,
"s": 66.507,
"l": 40.98
},
"oklch": {
"l": 0.46055,
"c": 0.20494,
"h": 307.2
},
"luminance": 0.0818
}Semantic roles & 50–950 ramp
primary
#7723AE
secondary
#8CC766
accent
#E93E82
background
#FAF6FC
surface
#F4EBF8
border
#CEC6D1
text
#100713
muted
#7F7A82