#7723AD#7723AD
#7723AD is a mid, highly saturated violet. Relative luminance 0.081; OKLCH L 46.0% C 0.204 H 307.5°. Best body text is #FFFFFF at 7.99:1 contrast (WCAG AA passes).
Color values
| HEX | #7723AD |
|---|---|
| RGB | rgb(119, 35, 173) |
| HSL | hsl(277, 66%, 41%) |
| HSV | hsv(277, 80%, 68%) |
| CMYK | cmyk(31.2%, 79.8%, 0%, 32.2%) |
| CIE-LAB | lab(34.28, 57.93, -56.88) |
| CIE-LCH | lch(34.28, 81.18, 315.52°) |
| OKLab | oklab(45.97% 0.1243 -0.1618) |
| OKLCH | oklch(45.97% 0.204 307.5) |
| XYZ | xyz(15.7500, 8.1414, 40.2688) |
| Luminance | 0.0814 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 3.46
Rebeccapurple
#663399
ΔE00 4.59
Darkviolet
#9400D3
ΔE00 6.34
Purple Blue
#5D21D0
ΔE00 6.65
Violet Blue
#510AC9
ΔE00 7.72
Darkmagenta
#8B008B
ΔE00 8.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7723AD #59AD23
analogous
#3223AD #7723AD #AD239E
triadic
#7723AD #AD7723 #23AD77
tetradic
#7723AD #AD3223 #59AD23 #239EAD
square
#7723AD #AD3223 #59AD23 #239EAD
split-complementary
#7723AD #9EAD23 #23AD32
monochromatic
#310E47 #54197A #7723AD #9837D6 #B26AE1
Accessibility & contrast
On white
7.99
#7723AD on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.63
#7723AD on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7723AD
7.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7723AD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7723AD | 1.00 | 7.99 | 2.63 | 7.99 |
| #FFFFFF | 7.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004EB1
Deuteranopia (green-blind)
#0051AA
Tritanopia (blue-blind)
#6E4768
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #7723ad; /* rgb */ color: rgb(119, 35, 173); /* oklch */ color: oklch(46.0% 0.204 307.5);
Tailwind
colors: {
custom: {
50: '#a469c6',
500: '#7723ad',
950: '#000000',
},
}SCSS
$custom: #7723ad; $custom-light: #a469c6; $custom-dark: #000000;
JSON
{
"hex": "#7723ad",
"rgb": {
"r": 119,
"g": 35,
"b": 173
},
"hsl": {
"h": 276.522,
"s": 66.346,
"l": 40.784
},
"oklch": {
"l": 0.45974,
"c": 0.204,
"h": 307.5
},
"luminance": 0.08141
}Semantic roles & 50–950 ramp
primary
#7723AD
secondary
#8BC765
accent
#E93F81
background
#FAF6FC
surface
#F4EBF8
border
#CEC6D1
text
#100713
muted
#7F7A82