#7723AA#7723AA

#7723AA is a mid, highly saturated violet. Relative luminance 0.080; OKLCH L 45.7% C 0.201 H 308.4°. Best body text is #FFFFFF at 8.06:1 contrast (WCAG AA passes).

Color values

HEX	#7723AA
RGB	rgb(119, 35, 170)
HSL	hsl(277, 66%, 40%)
HSV	hsv(277, 79%, 67%)
CMYK	cmyk(30%, 79.4%, 0%, 33.3%)
CIE-LAB	lab(34.04, 57.27, -55.47)
CIE-LCH	lch(34.04, 79.73, 315.92°)
OKLab	oklab(45.73% 0.125 -0.1576)
OKLCH	oklch(45.73% 0.201 308.4)
XYZ	xyz(15.4630, 8.0265, 38.7571)
Luminance	0.0803 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723AA #56AA23

analogous

#3323AA #7723AA #AA239A

triadic

#7723AA #AA7723 #23AA77

tetradic

#7723AA #AA3323 #56AA23 #239AAA

square

#7723AA #AA3323 #56AA23 #239AAA

split-complementary

#7723AA #9AAA23 #23AA33

monochromatic

#300E44 #531977 #7723AA #9935D5 #B268E0

Accessibility & contrast

On white

8.06

#7723AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#7723AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723AA

8.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723AA	#FFFFFF	#000000	##FFFFFF
##7723AA	1.00	8.06	2.61	8.06
#FFFFFF	8.06	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DAE

Deuteranopia (green-blind)

#0051A7

Tritanopia (blue-blind)

#6F4667

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7723aa;
/* rgb */ color: rgb(119, 35, 170);
/* oklch */ color: oklch(45.7% 0.201 308.4);

Tailwind

colors: {
  custom: {
    50: '#a368c4',
    500: '#7723aa',
    950: '#000000',
  },
}

SCSS

$custom: #7723aa;
$custom-light: #a368c4;
$custom-dark: #000000;

JSON

{
  "hex": "#7723aa",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 170
  },
  "hsl": {
    "h": 277.333,
    "s": 65.854,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45734,
    "c": 0.20118,
    "h": 308.4
  },
  "luminance": 0.08026
}

Semantic roles & 50–950 ramp

primary

#7723AA

secondary

#88C663

accent

#E93F7F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7723AA

Body copy rendered with the generated semantic roles for this colour.

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