#7723A8#7723A8

#7723A8 is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.6% C 0.199 H 309.0°. Best body text is #FFFFFF at 8.11:1 contrast (WCAG AA passes).

Color values

HEX	#7723A8
RGB	rgb(119, 35, 168)
HSL	hsl(278, 66%, 40%)
HSV	hsv(278, 79%, 66%)
CMYK	cmyk(29.2%, 79.2%, 0%, 34.1%)
CIE-LAB	lab(33.88, 56.84, -54.52)
CIE-LCH	lch(33.88, 78.76, 316.19°)
OKLab	oklab(45.58% 0.1255 -0.1548)
OKLCH	oklch(45.58% 0.199 309)
XYZ	xyz(15.2752, 7.9514, 37.7683)
Luminance	0.0795 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723A8 #54A823

analogous

#3523A8 #7723A8 #A82396

triadic

#7723A8 #A87723 #23A877

tetradic

#7723A8 #A83523 #54A823 #2396A8

square

#7723A8 #A83523 #54A823 #2396A8

split-complementary

#7723A8 #96A823 #23A835

monochromatic

#2F0E43 #531875 #7723A8 #9934D5 #B366DF

Accessibility & contrast

On white

8.11

#7723A8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.59

#7723A8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723A8

8.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723A8	#FFFFFF	#000000	##FFFFFF
##7723A8	1.00	8.11	2.59	8.11
#FFFFFF	8.11	1.00	21.00	1.00
#000000	2.59	21.00	1.00	21.00
##FFFFFF	8.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CAC

Deuteranopia (green-blind)

#0051A5

Tritanopia (blue-blind)

#6F4565

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7723a8;
/* rgb */ color: rgb(119, 35, 168);
/* oklch */ color: oklch(45.6% 0.199 309.0);

Tailwind

colors: {
  custom: {
    50: '#a368c3',
    500: '#7723a8',
    950: '#000000',
  },
}

SCSS

$custom: #7723a8;
$custom-light: #a368c3;
$custom-dark: #000000;

JSON

{
  "hex": "#7723a8",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 168
  },
  "hsl": {
    "h": 277.895,
    "s": 65.517,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45575,
    "c": 0.19931,
    "h": 309
  },
  "luminance": 0.07951
}

Semantic roles & 50–950 ramp

primary

#7723A8

secondary

#86C562

accent

#E83F7E

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7723A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →