#7723A7#7723A7

#7723A7 is a mid, vivid violet. Relative luminance 0.079; OKLCH L 45.5% C 0.198 H 309.3°. Best body text is #FFFFFF at 8.13:1 contrast (WCAG AA passes).

Color values

HEX	#7723A7
RGB	rgb(119, 35, 167)
HSL	hsl(278, 65%, 40%)
HSV	hsv(278, 79%, 65%)
CMYK	cmyk(28.7%, 79%, 0%, 34.5%)
CIE-LAB	lab(33.80, 56.62, -54.05)
CIE-LCH	lch(33.80, 78.28, 316.33°)
OKLab	oklab(45.5% 0.1257 -0.1534)
OKLCH	oklch(45.5% 0.198 309.3)
XYZ	xyz(15.1824, 7.9143, 37.2795)
Luminance	0.0791 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723A7 #53A723

analogous

#3523A7 #7723A7 #A72395

triadic

#7723A7 #A77723 #23A777

tetradic

#7723A7 #A73523 #53A723 #2395A7

square

#7723A7 #A73523 #53A723 #2395A7

split-complementary

#7723A7 #95A723 #23A735

monochromatic

#2F0E42 #531874 #7723A7 #9A33D4 #B366DF

Accessibility & contrast

On white

8.13

#7723A7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.58

#7723A7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723A7

8.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723A7	#FFFFFF	#000000	##FFFFFF
##7723A7	1.00	8.13	2.58	8.13
#FFFFFF	8.13	1.00	21.00	1.00
#000000	2.58	21.00	1.00	21.00
##FFFFFF	8.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CAB

Deuteranopia (green-blind)

#0051A4

Tritanopia (blue-blind)

#704465

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7723a7;
/* rgb */ color: rgb(119, 35, 167);
/* oklch */ color: oklch(45.5% 0.198 309.3);

Tailwind

colors: {
  custom: {
    50: '#a368c2',
    500: '#7723a7',
    950: '#000000',
  },
}

SCSS

$custom: #7723a7;
$custom-light: #a368c2;
$custom-dark: #000000;

JSON

{
  "hex": "#7723a7",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 167
  },
  "hsl": {
    "h": 278.182,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45496,
    "c": 0.19837,
    "h": 309.3
  },
  "luminance": 0.07914
}

Semantic roles & 50–950 ramp

primary

#7723A7

secondary

#85C461

accent

#E83F7D

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7723A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →