#7723A5#7723A5

#7723A5 is a mid, vivid violet. Relative luminance 0.078; OKLCH L 45.3% C 0.197 H 309.9°. Best body text is #FFFFFF at 8.18:1 contrast (WCAG AA passes).

Color values

HEX	#7723A5
RGB	rgb(119, 35, 165)
HSL	hsl(279, 65%, 39%)
HSV	hsv(279, 79%, 65%)
CMYK	cmyk(27.9%, 78.8%, 0%, 35.3%)
CIE-LAB	lab(33.65, 56.19, -53.09)
CIE-LCH	lch(33.65, 77.31, 316.62°)
OKLab	oklab(45.34% 0.1262 -0.1506)
OKLCH	oklch(45.34% 0.197 309.9)
XYZ	xyz(14.9990, 7.8409, 36.3133)
Luminance	0.0784 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723A5 #51A523

analogous

#3623A5 #7723A5 #A52392

triadic

#7723A5 #A57723 #23A577

tetradic

#7723A5 #A53623 #51A523 #2392A5

square

#7723A5 #A53623 #51A523 #2392A5

split-complementary

#7723A5 #92A523 #23A536

monochromatic

#2E0E40 #531873 #7723A5 #9A32D3 #B364DE

Accessibility & contrast

On white

8.18

#7723A5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#7723A5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723A5

8.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723A5	#FFFFFF	#000000	##FFFFFF
##7723A5	1.00	8.18	2.57	8.18
#FFFFFF	8.18	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CA9

Deuteranopia (green-blind)

#0050A2

Tritanopia (blue-blind)

#704364

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7723a5;
/* rgb */ color: rgb(119, 35, 165);
/* oklch */ color: oklch(45.3% 0.197 309.9);

Tailwind

colors: {
  custom: {
    50: '#a368c1',
    500: '#7723a5',
    950: '#000000',
  },
}

SCSS

$custom: #7723a5;
$custom-light: #a368c1;
$custom-dark: #000000;

JSON

{
  "hex": "#7723a5",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 165
  },
  "hsl": {
    "h": 278.769,
    "s": 65,
    "l": 39.216
  },
  "oklch": {
    "l": 0.4534,
    "c": 0.1965,
    "h": 309.9
  },
  "luminance": 0.07841
}

Semantic roles & 50–950 ramp

primary

#7723A5

secondary

#83C460

accent

#E8407B

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7723A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →