#7723A4#7723A4

#7723A4 is a mid, vivid violet. Relative luminance 0.078; OKLCH L 45.3% C 0.196 H 310.3°. Best body text is #FFFFFF at 8.20:1 contrast (WCAG AA passes).

Color values

HEX	#7723A4
RGB	rgb(119, 35, 164)
HSL	hsl(279, 65%, 39%)
HSV	hsv(279, 79%, 64%)
CMYK	cmyk(27.4%, 78.7%, 0%, 35.7%)
CIE-LAB	lab(33.57, 55.97, -52.62)
CIE-LCH	lch(33.57, 76.82, 316.77°)
OKLab	oklab(45.26% 0.1264 -0.1492)
OKLCH	oklch(45.26% 0.196 310.3)
XYZ	xyz(14.9083, 7.8047, 35.8359)
Luminance	0.0780 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723A4 #50A423

analogous

#3723A4 #7723A4 #A42391

triadic

#7723A4 #A47723 #23A477

tetradic

#7723A4 #A43723 #50A423 #2391A4

square

#7723A4 #A43723 #50A423 #2391A4

split-complementary

#7723A4 #91A423 #23A437

monochromatic

#2E0D3F #521872 #7723A4 #9B31D3 #B364DE

Accessibility & contrast

On white

8.20

#7723A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.56

#7723A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723A4

8.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723A4	#FFFFFF	#000000	##FFFFFF
##7723A4	1.00	8.20	2.56	8.20
#FFFFFF	8.20	1.00	21.00	1.00
#000000	2.56	21.00	1.00	21.00
##FFFFFF	8.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BA8

Deuteranopia (green-blind)

#0050A1

Tritanopia (blue-blind)

#714363

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7723a4;
/* rgb */ color: rgb(119, 35, 164);
/* oklch */ color: oklch(45.3% 0.196 310.3);

Tailwind

colors: {
  custom: {
    50: '#a368c0',
    500: '#7723a4',
    950: '#000000',
  },
}

SCSS

$custom: #7723a4;
$custom-light: #a368c0;
$custom-dark: #000000;

JSON

{
  "hex": "#7723a4",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 164
  },
  "hsl": {
    "h": 279.07,
    "s": 64.824,
    "l": 39.02
  },
  "oklch": {
    "l": 0.45262,
    "c": 0.19557,
    "h": 310.3
  },
  "luminance": 0.07804
}

Semantic roles & 50–950 ramp

primary

#7723A4

secondary

#82C360

accent

#E8407B

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7723A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →