#7723A3#7723A3

#7723A3 is a mid, vivid violet. Relative luminance 0.078; OKLCH L 45.2% C 0.195 H 310.6°. Best body text is #FFFFFF at 8.22:1 contrast (WCAG AA passes).

Color values

HEX	#7723A3
RGB	rgb(119, 35, 163)
HSL	hsl(279, 65%, 39%)
HSV	hsv(279, 79%, 64%)
CMYK	cmyk(27%, 78.5%, 0%, 36.1%)
CIE-LAB	lab(33.50, 55.76, -52.14)
CIE-LCH	lch(33.50, 76.34, 316.92°)
OKLab	oklab(45.18% 0.1266 -0.1478)
OKLCH	oklch(45.18% 0.195 310.6)
XYZ	xyz(14.8184, 7.7687, 35.3621)
Luminance	0.0777 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723A3 #4FA323

analogous

#3723A3 #7723A3 #A3238F

triadic

#7723A3 #A37723 #23A377

tetradic

#7723A3 #A33723 #4FA323 #238FA3

square

#7723A3 #A33723 #4FA323 #238FA3

split-complementary

#7723A3 #8FA323 #23A337

monochromatic

#2D0D3E #521871 #7723A3 #9B31D3 #B363DD

Accessibility & contrast

On white

8.22

#7723A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#7723A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723A3

8.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723A3	#FFFFFF	#000000	##FFFFFF
##7723A3	1.00	8.22	2.55	8.22
#FFFFFF	8.22	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BA6

Deuteranopia (green-blind)

#0050A0

Tritanopia (blue-blind)

#714263

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7723a3;
/* rgb */ color: rgb(119, 35, 163);
/* oklch */ color: oklch(45.2% 0.195 310.6);

Tailwind

colors: {
  custom: {
    50: '#a368bf',
    500: '#7723a3',
    950: '#000000',
  },
}

SCSS

$custom: #7723a3;
$custom-light: #a368bf;
$custom-dark: #000000;

JSON

{
  "hex": "#7723a3",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 163
  },
  "hsl": {
    "h": 279.375,
    "s": 64.646,
    "l": 38.824
  },
  "oklch": {
    "l": 0.45184,
    "c": 0.19463,
    "h": 310.6
  },
  "luminance": 0.07768
}

Semantic roles & 50–950 ramp

primary

#7723A3

secondary

#81C35F

accent

#E8407A

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7723A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →