#7723A1#7723A1

#7723A1 is a mid, vivid purple. Relative luminance 0.077; OKLCH L 45.0% C 0.193 H 311.2°. Best body text is #FFFFFF at 8.27:1 contrast (WCAG AA passes).

Color values

HEX	#7723A1
RGB	rgb(119, 35, 161)
HSL	hsl(280, 64%, 38%)
HSV	hsv(280, 78%, 63%)
CMYK	cmyk(26.1%, 78.3%, 0%, 36.9%)
CIE-LAB	lab(33.34, 55.33, -51.17)
CIE-LCH	lch(33.34, 75.37, 317.24°)
OKLab	oklab(45.03% 0.127 -0.145)
OKLCH	oklch(45.03% 0.193 311.2)
XYZ	xyz(14.6406, 7.6976, 34.4258)
Luminance	0.0770 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7723A1 #4DA123

analogous

#3823A1 #7723A1 #A1238C

triadic

#7723A1 #A17723 #23A177

tetradic

#7723A1 #A13823 #4DA123 #238CA1

square

#7723A1 #A13823 #4DA123 #238CA1

split-complementary

#7723A1 #8CA123 #23A138

monochromatic

#2D0D3C #52186F #7723A1 #9C2FD2 #B462DD

Accessibility & contrast

On white

8.27

#7723A1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#7723A1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7723A1

8.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7723A1	#FFFFFF	#000000	##FFFFFF
##7723A1	1.00	8.27	2.54	8.27
#FFFFFF	8.27	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BA4

Deuteranopia (green-blind)

#03509E

Tritanopia (blue-blind)

#714261

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #7723a1;
/* rgb */ color: rgb(119, 35, 161);
/* oklch */ color: oklch(45.0% 0.193 311.2);

Tailwind

colors: {
  custom: {
    50: '#a368be',
    500: '#7723a1',
    950: '#000000',
  },
}

SCSS

$custom: #7723a1;
$custom-light: #a368be;
$custom-dark: #000000;

JSON

{
  "hex": "#7723a1",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 161
  },
  "hsl": {
    "h": 280,
    "s": 64.286,
    "l": 38.431
  },
  "oklch": {
    "l": 0.4503,
    "c": 0.19277,
    "h": 311.2
  },
  "luminance": 0.07697
}

Semantic roles & 50–950 ramp

primary

#7723A1

secondary

#7FC25E

accent

#E74178

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7723A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →