#77238D#77238D

#77238D is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.6% C 0.174 H 318.3°. Best body text is #FFFFFF at 8.72:1 contrast (WCAG AA passes).

Color values

HEX	#77238D
RGB	rgb(119, 35, 141)
HSL	hsl(288, 60%, 35%)
HSV	hsv(288, 75%, 55%)
CMYK	cmyk(15.6%, 75.2%, 0%, 44.7%)
CIE-LAB	lab(31.92, 51.19, -41.26)
CIE-LCH	lch(31.92, 65.75, 321.13°)
OKLab	oklab(43.57% 0.1301 -0.1159)
OKLCH	oklch(43.57% 0.174 318.3)
XYZ	xyz(13.0158, 7.0477, 25.8689)
Luminance	0.0705 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77238D #398D23

analogous

#42238D #77238D #8D236E

triadic

#77238D #8D7723 #238D77

tetradic

#77238D #8D4223 #398D23 #236E8D

square

#77238D #8D4223 #398D23 #236E8D

split-complementary

#77238D #6E8D23 #238D42

monochromatic

#240B2B #4E175C #77238D #A02FBE #BA55D5

Accessibility & contrast

On white

8.72

#77238D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#77238D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77238D

8.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77238D	#FFFFFF	#000000	##FFFFFF
##77238D	1.00	8.72	2.41	8.72
#FFFFFF	8.72	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004690

Deuteranopia (green-blind)

#284E8B

Tritanopia (blue-blind)

#763956

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #77238d;
/* rgb */ color: rgb(119, 35, 141);
/* oklch */ color: oklch(43.6% 0.174 318.3);

Tailwind

colors: {
  custom: {
    50: '#a267af',
    500: '#77238d',
    950: '#000000',
  },
}

SCSS

$custom: #77238d;
$custom-light: #a267af;
$custom-dark: #000000;

JSON

{
  "hex": "#77238d",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 141
  },
  "hsl": {
    "h": 287.547,
    "s": 60.227,
    "l": 34.51
  },
  "oklch": {
    "l": 0.43567,
    "c": 0.17425,
    "h": 318.3
  },
  "luminance": 0.07047
}

Semantic roles & 50–950 ramp

primary

#77238D

secondary

#68B953

accent

#E34465

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #77238D

Body copy rendered with the generated semantic roles for this colour.

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