#77234D#77234D

#77234D is a dark, vivid pink. Relative luminance 0.057; OKLCH L 40.0% C 0.124 H 353.4°. Best body text is #FFFFFF at 9.85:1 contrast (WCAG AA passes).

Color values

HEX	#77234D
RGB	rgb(119, 35, 77)
HSL	hsl(330, 55%, 30%)
HSV	hsv(330, 71%, 47%)
CMYK	cmyk(0%, 70.6%, 35.3%, 53.3%)
CIE-LAB	lab(28.54, 40.45, -5.59)
CIE-LCH	lch(28.54, 40.84, 352.14°)
OKLab	oklab(40.03% 0.1237 -0.0143)
OKLCH	oklch(40.03% 0.124 353.4)
XYZ	xyz(9.5489, 5.6609, 7.6095)
Luminance	0.0566 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77234D #23774D

analogous

#772377 #77234D #772323

triadic

#77234D #4D7723 #234D77

tetradic

#77234D #777723 #23774D #232377

square

#77234D #777723 #23774D #232377

split-complementary

#77234D #237723 #237777

monochromatic

#180710 #48152E #77234D #A6316C #CA4A8A

Accessibility & contrast

On white

9.85

#77234D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#77234D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77234D

9.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77234D	#FFFFFF	#000000	##FFFFFF
##77234D	1.00	9.85	2.13	9.85
#FFFFFF	9.85	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#313A4E

Deuteranopia (green-blind)

#48494B

Tritanopia (blue-blind)

#801D35

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #77234d;
/* rgb */ color: rgb(119, 35, 77);
/* oklch */ color: oklch(40.0% 0.124 353.4);

Tailwind

colors: {
  custom: {
    50: '#a2657e',
    500: '#77234d',
    950: '#000000',
  },
}

SCSS

$custom: #77234d;
$custom-light: #a2657e;
$custom-dark: #000000;

JSON

{
  "hex": "#77234d",
  "rgb": {
    "r": 119,
    "g": 35,
    "b": 77
  },
  "hsl": {
    "h": 330,
    "s": 54.545,
    "l": 30.196
  },
  "oklch": {
    "l": 0.40034,
    "c": 0.12447,
    "h": 353.4
  },
  "luminance": 0.0566
}

Semantic roles & 50–950 ramp

primary

#77234D

secondary

#4CAA7B

accent

#DE944A

background

#FAF6F7

surface

#F4EBEE

border

#CEC6C9

text

#0F060A

muted

#7F7A7C

Preview Lab

Preview with #77234D

Body copy rendered with the generated semantic roles for this colour.

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