#77231D#77231D
#77231D is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.7% C 0.118 H 28.0°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).
Color values
| HEX | #77231D |
|---|---|
| RGB | rgb(119, 35, 29) |
| HSL | hsl(4, 61%, 29%) |
| HSV | hsv(4, 76%, 47%) |
| CMYK | cmyk(0%, 70.6%, 75.6%, 53.3%) |
| CIE-LAB | lab(27.34, 36.20, 24.49) |
| CIE-LCH | lch(27.34, 43.71, 34.08°) |
| OKLab | oklab(38.75% 0.1045 0.0555) |
| OKLCH | oklch(38.75% 0.118 28) |
| XYZ | xyz(8.4315, 5.2139, 1.7246) |
| Luminance | 0.0521 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.84
Blood
#770001
ΔE00 5.40
Crimson (survey)
#8C000F
ΔE00 5.59
Maroon
#800000
ΔE00 5.93
Indian Red
#850E04
ΔE00 5.98
Rosewood
#65000B
ΔE00 6.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77231D #1D7177
analogous
#771D44 #77231D #77501D
triadic
#77231D #1D7723 #231D77
tetradic
#77231D #44771D #1D7177 #501D77
square
#77231D #44771D #1D7177 #501D77
split-complementary
#77231D #1D7750 #1D4477
monochromatic
#190706 #461511 #77231D #A83129 #D0483E
Accessibility & contrast
On white
10.28
#77231D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#77231D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77231D
10.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77231D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77231D | 1.00 | 10.28 | 2.04 | 10.28 |
| #FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B351C
Deuteranopia (green-blind)
#50471A
Tritanopia (blue-blind)
#830A22
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #77231d; /* rgb */ color: rgb(119, 35, 29); /* oklch */ color: oklch(38.7% 0.118 28.0);
Tailwind
colors: {
custom: {
50: '#a56359',
500: '#77231d',
950: '#000000',
},
}SCSS
$custom: #77231d; $custom-light: #a56359; $custom-dark: #000000;
JSON
{
"hex": "#77231d",
"rgb": {
"r": 119,
"g": 35,
"b": 29
},
"hsl": {
"h": 4,
"s": 60.811,
"l": 29.02
},
"oklch": {
"l": 0.38747,
"c": 0.11833,
"h": 28
},
"luminance": 0.05213
}Semantic roles & 50–950 ramp
primary
#77231D
secondary
#45A4AB
accent
#D9E444
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#110603
muted
#807A78