#7721BD#7721BD

#7721BD is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 47.1% C 0.221 H 303.3°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#7721BD
RGB	rgb(119, 33, 189)
HSL	hsl(273, 70%, 44%)
HSV	hsv(273, 83%, 74%)
CMYK	cmyk(37%, 82.5%, 0%, 25.9%)
CIE-LAB	lab(35.37, 62.13, -64.59)
CIE-LCH	lch(35.37, 89.63, 313.89°)
OKLab	oklab(47.14% 0.1213 -0.1844)
OKLCH	oklch(47.14% 0.221 303.3)
XYZ	xyz(17.3347, 8.6838, 48.8971)
Luminance	0.0868 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7721BD #67BD21

analogous

#2921BD #7721BD #BD21B5

triadic

#7721BD #BD7721 #21BD77

tetradic

#7721BD #BD2921 #67BD21 #21B5BD

square

#7721BD #BD2921 #67BD21 #21B5BD

split-complementary

#7721BD #B5BD21 #21BD29

monochromatic

#350F55 #561889 #7721BD #963EDD #B272E6

Accessibility & contrast

On white

7.67

#7721BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#7721BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7721BD

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7721BD	#FFFFFF	#000000	##FFFFFF
##7721BD	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052C1

Deuteranopia (green-blind)

#0053BA

Tritanopia (blue-blind)

#684D71

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7721bd;
/* rgb */ color: rgb(119, 33, 189);
/* oklch */ color: oklch(47.1% 0.221 303.3);

Tailwind

colors: {
  custom: {
    50: '#a569d2',
    500: '#7721bd',
    950: '#000000',
  },
}

SCSS

$custom: #7721bd;
$custom-light: #a569d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7721bd",
  "rgb": {
    "r": 119,
    "g": 33,
    "b": 189
  },
  "hsl": {
    "h": 273.077,
    "s": 70.27,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47144,
    "c": 0.2207,
    "h": 303.3
  },
  "luminance": 0.08684
}

Semantic roles & 50–950 ramp

primary

#7721BD

secondary

#98CD6D

accent

#ED3B8B

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7721BD

Body copy rendered with the generated semantic roles for this colour.

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