#7721AD#7721AD
#7721AD is a mid, highly saturated violet. Relative luminance 0.080; OKLCH L 45.8% C 0.206 H 307.7°. Best body text is #FFFFFF at 8.06:1 contrast (WCAG AA passes).
Color values
| HEX | #7721AD |
|---|---|
| RGB | rgb(119, 33, 173) |
| HSL | hsl(277, 68%, 40%) |
| HSV | hsv(277, 81%, 68%) |
| CMYK | cmyk(31.2%, 80.9%, 0%, 32.2%) |
| CIE-LAB | lab(34.04, 58.61, -57.26) |
| CIE-LCH | lch(34.04, 81.94, 315.67°) |
| OKLab | oklab(45.81% 0.1259 -0.1629) |
| OKLCH | oklch(45.81% 0.206 307.7) |
| XYZ | xyz(15.6928, 8.0270, 40.2497) |
| Luminance | 0.0803 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 3.43
Rebeccapurple
#663399
ΔE00 4.72
Darkviolet
#9400D3
ΔE00 6.35
Purple Blue
#5D21D0
ΔE00 6.63
Violet Blue
#510AC9
ΔE00 7.61
Darkmagenta
#8B008B
ΔE00 7.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7721AD #57AD21
analogous
#3121AD #7721AD #AD219D
triadic
#7721AD #AD7721 #21AD77
tetradic
#7721AD #AD3121 #57AD21 #219DAD
square
#7721AD #AD3121 #57AD21 #219DAD
split-complementary
#7721AD #9DAD21 #21AD31
monochromatic
#300D46 #54177A #7721AD #9833D8 #B266E2
Accessibility & contrast
On white
8.06
#7721AD on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.61
#7721AD on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7721AD
8.06:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7721AD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7721AD | 1.00 | 8.06 | 2.61 | 8.06 |
| #FFFFFF | 8.06 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.06 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004DB1
Deuteranopia (green-blind)
#0051AA
Tritanopia (blue-blind)
#6E4668
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #7721ad; /* rgb */ color: rgb(119, 33, 173); /* oklch */ color: oklch(45.8% 0.206 307.7);
Tailwind
colors: {
custom: {
50: '#a468c6',
500: '#7721ad',
950: '#000000',
},
}SCSS
$custom: #7721ad; $custom-light: #a468c6; $custom-dark: #000000;
JSON
{
"hex": "#7721ad",
"rgb": {
"r": 119,
"g": 33,
"b": 173
},
"hsl": {
"h": 276.857,
"s": 67.961,
"l": 40.392
},
"oklch": {
"l": 0.45809,
"c": 0.20584,
"h": 307.7
},
"luminance": 0.08027
}Semantic roles & 50–950 ramp
primary
#7721AD
secondary
#89C762
accent
#EB3D80
background
#FAF6FC
surface
#F4EBF8
border
#CEC6D1
text
#100713
muted
#7F7A82