#7721AD#7721AD

#7721AD is a mid, highly saturated violet. Relative luminance 0.080; OKLCH L 45.8% C 0.206 H 307.7°. Best body text is #FFFFFF at 8.06:1 contrast (WCAG AA passes).

Color values

HEX#7721AD
RGBrgb(119, 33, 173)
HSLhsl(277, 68%, 40%)
HSVhsv(277, 81%, 68%)
CMYKcmyk(31.2%, 80.9%, 0%, 32.2%)
CIE-LABlab(34.04, 58.61, -57.26)
CIE-LCHlch(34.04, 81.94, 315.67°)
OKLaboklab(45.81% 0.1259 -0.1629)
OKLCHoklch(45.81% 0.206 307.7)
XYZxyz(15.6928, 8.0270, 40.2497)
Luminance0.0803 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7721AD #57AD21
analogous
#3121AD #7721AD #AD219D
triadic
#7721AD #AD7721 #21AD77
tetradic
#7721AD #AD3121 #57AD21 #219DAD
square
#7721AD #AD3121 #57AD21 #219DAD
split-complementary
#7721AD #9DAD21 #21AD31
monochromatic
#300D46 #54177A #7721AD #9833D8 #B266E2

Accessibility & contrast

On white

8.06
#7721AD on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.61
#7721AD on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7721AD
8.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7721AD#FFFFFF#000000##FFFFFF
##7721AD1.008.062.618.06
#FFFFFF8.061.0021.001.00
#0000002.6121.001.0021.00
##FFFFFF8.061.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004DB1
Deuteranopia (green-blind)
#0051AA
Tritanopia (blue-blind)
#6E4668
Achromatopsia (no color)
#505050

Design tokens & code

CSS
--color: #7721ad;
/* rgb */ color: rgb(119, 33, 173);
/* oklch */ color: oklch(45.8% 0.206 307.7);
Tailwind
colors: {
  custom: {
    50: '#a468c6',
    500: '#7721ad',
    950: '#000000',
  },
}
SCSS
$custom: #7721ad;
$custom-light: #a468c6;
$custom-dark: #000000;
JSON
{
  "hex": "#7721ad",
  "rgb": {
    "r": 119,
    "g": 33,
    "b": 173
  },
  "hsl": {
    "h": 276.857,
    "s": 67.961,
    "l": 40.392
  },
  "oklch": {
    "l": 0.45809,
    "c": 0.20584,
    "h": 307.7
  },
  "luminance": 0.08027
}

Semantic roles & 50–950 ramp

primary
#7721AD
secondary
#89C762
accent
#EB3D80
background
#FAF6FC
surface
#F4EBF8
border
#CEC6D1
text
#100713
muted
#7F7A82

Preview Lab

Preview with #7721AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7721AD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva