#77208D#77208D

#77208D is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.3% C 0.178 H 318.5°. Best body text is #FFFFFF at 8.84:1 contrast (WCAG AA passes).

Color values

HEX	#77208D
RGB	rgb(119, 32, 141)
HSL	hsl(288, 63%, 34%)
HSV	hsv(288, 77%, 55%)
CMYK	cmyk(15.6%, 77.3%, 0%, 44.7%)
CIE-LAB	lab(31.53, 52.29, -41.88)
CIE-LCH	lch(31.53, 67.00, 321.31°)
OKLab	oklab(43.29% 0.133 -0.1177)
OKLCH	oklch(43.29% 0.178 318.5)
XYZ	xyz(12.9313, 6.8787, 25.8407)
Luminance	0.0688 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77208D #368D20

analogous

#41208D #77208D #8D206D

triadic

#77208D #8D7720 #208D77

tetradic

#77208D #8D4120 #368D20 #206D8D

square

#77208D #8D4120 #368D20 #206D8D

split-complementary

#77208D #6D8D20 #208D41

monochromatic

#230929 #4D155B #77208D #A12BBF #BC50D7

Accessibility & contrast

On white

8.84

#77208D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#77208D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77208D

8.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77208D	#FFFFFF	#000000	##FFFFFF
##77208D	1.00	8.84	2.38	8.84
#FFFFFF	8.84	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004590

Deuteranopia (green-blind)

#264D8B

Tritanopia (blue-blind)

#773755

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #77208d;
/* rgb */ color: rgb(119, 32, 141);
/* oklch */ color: oklch(43.3% 0.178 318.5);

Tailwind

colors: {
  custom: {
    50: '#a266af',
    500: '#77208d',
    950: '#000000',
  },
}

SCSS

$custom: #77208d;
$custom-light: #a266af;
$custom-dark: #000000;

JSON

{
  "hex": "#77208d",
  "rgb": {
    "r": 119,
    "g": 32,
    "b": 141
  },
  "hsl": {
    "h": 287.89,
    "s": 63.006,
    "l": 33.922
  },
  "oklch": {
    "l": 0.43293,
    "c": 0.1776,
    "h": 318.5
  },
  "luminance": 0.06878
}

Semantic roles & 50–950 ramp

primary

#77208D

secondary

#64BA4E

accent

#E64263

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #77208D

Body copy rendered with the generated semantic roles for this colour.

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