#77204A#77204A
#77204A is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.6% C 0.127 H 355.0°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).
Color values
| HEX | #77204A |
|---|---|
| RGB | rgb(119, 32, 74) |
| HSL | hsl(331, 58%, 30%) |
| HSV | hsv(331, 73%, 47%) |
| CMYK | cmyk(0%, 73.1%, 37.8%, 53.3%) |
| CIE-LAB | lab(27.98, 41.33, -4.43) |
| CIE-LCH | lch(27.98, 41.56, 353.88°) |
| OKLab | oklab(39.59% 0.1266 -0.0112) |
| OKLCH | oklch(39.59% 0.127 355) |
| XYZ | xyz(9.3609, 5.4505, 7.0363) |
| Luminance | 0.0545 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.32
Wine (survey)
#80013F
ΔE00 4.41
Merlot
#730039
ΔE00 4.65
Velvet
#750851
ΔE00 4.95
Reddish Purple
#910951
ΔE00 5.15
Mulberry
#920A4E
ΔE00 5.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77204A #20774D
analogous
#772076 #77204A #772120
triadic
#77204A #4A7720 #204A77
tetradic
#77204A #767720 #20774D #212077
square
#77204A #767720 #20774D #212077
split-complementary
#77204A #207721 #207677
monochromatic
#18060F #47132C #77204A #A72D68 #CD4586
Accessibility & contrast
On white
10.05
#77204A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.09
#77204A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77204A
10.05:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77204A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77204A | 1.00 | 10.05 | 2.09 | 10.05 |
| #FFFFFF | 10.05 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.05 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30384B
Deuteranopia (green-blind)
#484848
Tritanopia (blue-blind)
#811832
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #77204a; /* rgb */ color: rgb(119, 32, 74); /* oklch */ color: oklch(39.6% 0.127 355.0);
Tailwind
colors: {
custom: {
50: '#a2637c',
500: '#77204a',
950: '#000000',
},
}SCSS
$custom: #77204a; $custom-light: #a2637c; $custom-dark: #000000;
JSON
{
"hex": "#77204a",
"rgb": {
"r": 119,
"g": 32,
"b": 74
},
"hsl": {
"h": 331.034,
"s": 57.616,
"l": 29.608
},
"oklch": {
"l": 0.39587,
"c": 0.12709,
"h": 355
},
"luminance": 0.05449
}Semantic roles & 50–950 ramp
primary
#77204A
secondary
#48AA7B
accent
#E19747
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0609
muted
#7F7A7B