#771F31#771F31

#771F31 is a dark, vivid red. Relative luminance 0.051; OKLCH L 38.7% C 0.121 H 13.1°. Best body text is #FFFFFF at 10.37:1 contrast (WCAG AA passes).

Color values

HEX	#771F31
RGB	rgb(119, 31, 49)
HSL	hsl(348, 59%, 29%)
HSV	hsv(348, 74%, 47%)
CMYK	cmyk(0%, 73.9%, 58.8%, 53.3%)
CIE-LAB	lab(27.09, 39.21, 11.07)
CIE-LCH	lch(27.09, 40.74, 15.77°)
OKLab	oklab(38.68% 0.1182 0.0276)
OKLCH	oklch(38.68% 0.121 13.1)
XYZ	xyz(8.6529, 5.1249, 3.4387)
Luminance	0.0512 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771F31 #1F7765

analogous

#771F5D #771F31 #77391F

triadic

#771F31 #31771F #1F3177

tetradic

#771F31 #5D771F #1F7765 #391F77

square

#771F31 #5D771F #1F7765 #391F77

split-complementary

#771F31 #1F7739 #1F5D77

monochromatic

#18060A #46121D #771F31 #A82C45 #CE435F

Accessibility & contrast

On white

10.37

#771F31 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#771F31 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771F31

10.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771F31	#FFFFFF	#000000	##FFFFFF
##771F31	1.00	10.37	2.02	10.37
#FFFFFF	10.37	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353431

Deuteranopia (green-blind)

#4C472F

Tritanopia (blue-blind)

#820926

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #771f31;
/* rgb */ color: rgb(119, 31, 49);
/* oklch */ color: oklch(38.7% 0.121 13.1);

Tailwind

colors: {
  custom: {
    50: '#a46268',
    500: '#771f31',
    950: '#000000',
  },
}

SCSS

$custom: #771f31;
$custom-light: #a46268;
$custom-dark: #000000;

JSON

{
  "hex": "#771f31",
  "rgb": {
    "r": 119,
    "g": 31,
    "b": 49
  },
  "hsl": {
    "h": 347.727,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.38682,
    "c": 0.12141,
    "h": 13.1
  },
  "luminance": 0.05124
}

Semantic roles & 50–950 ramp

primary

#771F31

secondary

#47AB96

accent

#E2C246

background

#FAF6F6

surface

#F4EBEB

border

#CEC6C6

text

#100506

muted

#7F7A7A

Preview Lab

Preview with #771F31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →