#771D74#771D74

#771D74 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.159 H 329.4°. Best body text is #FFFFFF at 9.49:1 contrast (WCAG AA passes).

Color values

HEX	#771D74
RGB	rgb(119, 29, 116)
HSL	hsl(302, 61%, 29%)
HSV	hsv(302, 76%, 47%)
CMYK	cmyk(0%, 75.6%, 2.5%, 53.3%)
CIE-LAB	lab(29.57, 48.70, -29.34)
CIE-LCH	lch(29.57, 56.86, 328.94°)
OKLab	oklab(41.39% 0.1373 -0.0811)
OKLCH	oklch(41.39% 0.159 329.4)
XYZ	xyz(11.1994, 6.0625, 17.0999)
Luminance	0.0606 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771D74 #1D7720

analogous

#4D1D77 #771D74 #771D47

triadic

#771D74 #74771D #1D7477

tetradic

#771D74 #774D1D #1D7720 #1D4777

square

#771D74 #774D1D #1D7720 #1D4777

split-complementary

#771D74 #47771D #1D774D

monochromatic

#190618 #461144 #771D74 #A829A4 #D03ECB

Accessibility & contrast

On white

9.49

#771D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#771D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771D74

9.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771D74	#FFFFFF	#000000	##FFFFFF
##771D74	1.00	9.49	2.21	9.49
#FFFFFF	9.49	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103E76

Deuteranopia (green-blind)

#374A72

Tritanopia (blue-blind)

#7B2A47

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #771d74;
/* rgb */ color: rgb(119, 29, 116);
/* oklch */ color: oklch(41.4% 0.159 329.4);

Tailwind

colors: {
  custom: {
    50: '#a1639c',
    500: '#771d74',
    950: '#000000',
  },
}

SCSS

$custom: #771d74;
$custom-light: #a1639c;
$custom-dark: #000000;

JSON

{
  "hex": "#771d74",
  "rgb": {
    "r": 119,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 302,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.41387,
    "c": 0.15948,
    "h": 329.4
  },
  "luminance": 0.06062
}

Semantic roles & 50–950 ramp

primary

#771D74

secondary

#45AB48

accent

#E44944

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →