#771D1B#771D1B
#771D1B is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.0% C 0.125 H 26.4°. Best body text is #FFFFFF at 10.63:1 contrast (WCAG AA passes).
Color values
| HEX | #771D1B |
|---|---|
| RGB | rgb(119, 29, 27) |
| HSL | hsl(1, 63%, 29%) |
| HSV | hsv(1, 77%, 47%) |
| CMYK | cmyk(0%, 75.6%, 77.3%, 53.3%) |
| CIE-LAB | lab(26.39, 38.62, 24.68) |
| CIE-LCH | lch(26.39, 45.83, 32.58°) |
| OKLab | oklab(38.03% 0.1116 0.0555) |
| OKLCH | oklch(38.03% 0.125 26.4) |
| XYZ | xyz(8.2459, 4.8811, 1.5446) |
| Luminance | 0.0488 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.65
Blood
#770001
ΔE00 4.93
Crimson (survey)
#8C000F
ΔE00 5.17
Rosewood
#65000B
ΔE00 5.21
Burgundy
#800020
ΔE00 5.36
Maroon
#800000
ΔE00 5.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771D1B #1B7577
analogous
#771B47 #771D1B #774B1B
triadic
#771D1B #1B771D #1D1B77
tetradic
#771D1B #47771B #1B7577 #4B1B77
square
#771D1B #47771B #1B7577 #4B1B77
split-complementary
#771D1B #1B774B #1B4777
monochromatic
#190606 #451110 #771D1B #A92926 #D23D3A
Accessibility & contrast
On white
10.63
#771D1B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#771D1B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771D1B
10.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771D1B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771D1B | 1.00 | 10.63 | 1.98 | 10.63 |
| #FFFFFF | 10.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37321A
Deuteranopia (green-blind)
#4E4618
Tritanopia (blue-blind)
#83001E
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #771d1b; /* rgb */ color: rgb(119, 29, 27); /* oklch */ color: oklch(38.0% 0.125 26.4);
Tailwind
colors: {
custom: {
50: '#a56057',
500: '#771d1b',
950: '#000000',
},
}SCSS
$custom: #771d1b; $custom-light: #a56057; $custom-dark: #000000;
JSON
{
"hex": "#771d1b",
"rgb": {
"r": 119,
"g": 29,
"b": 27
},
"hsl": {
"h": 1.304,
"s": 63.014,
"l": 28.627
},
"oklch": {
"l": 0.38034,
"c": 0.12466,
"h": 26.4
},
"luminance": 0.0488
}Semantic roles & 50–950 ramp
primary
#771D1B
secondary
#42A9AB
accent
#E2E642
background
#FBF5F5
surface
#F5EAE9
border
#CFC6C5
text
#110503
muted
#807978