#771C74#771C74

#771C74 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.161 H 329.5°. Best body text is #FFFFFF at 9.53:1 contrast (WCAG AA passes).

Color values

HEX	#771C74
RGB	rgb(119, 28, 116)
HSL	hsl(302, 62%, 29%)
HSV	hsv(302, 76%, 47%)
CMYK	cmyk(0%, 76.5%, 2.5%, 53.3%)
CIE-LAB	lab(29.45, 49.05, -29.53)
CIE-LCH	lch(29.45, 57.25, 328.95°)
OKLab	oklab(41.3% 0.1383 -0.0816)
OKLCH	oklch(41.3% 0.161 329.5)
XYZ	xyz(11.1753, 6.0143, 17.0919)
Luminance	0.0601 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771C74 #1C771F

analogous

#4D1C77 #771C74 #771C47

triadic

#771C74 #74771C #1C7477

tetradic

#771C74 #774D1C #1C771F #1C4777

square

#771C74 #774D1C #1C771F #1C4777

split-complementary

#771C74 #47771C #1C774D

monochromatic

#190618 #451044 #771C74 #A928A4 #D13CCC

Accessibility & contrast

On white

9.53

#771C74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#771C74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771C74

9.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771C74	#FFFFFF	#000000	##FFFFFF
##771C74	1.00	9.53	2.20	9.53
#FFFFFF	9.53	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3E76

Deuteranopia (green-blind)

#374A72

Tritanopia (blue-blind)

#7B2946

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #771c74;
/* rgb */ color: rgb(119, 28, 116);
/* oklch */ color: oklch(41.3% 0.161 329.5);

Tailwind

colors: {
  custom: {
    50: '#a1639c',
    500: '#771c74',
    950: '#000000',
  },
}

SCSS

$custom: #771c74;
$custom-light: #a1639c;
$custom-dark: #000000;

JSON

{
  "hex": "#771c74",
  "rgb": {
    "r": 119,
    "g": 28,
    "b": 116
  },
  "hsl": {
    "h": 301.978,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.41301,
    "c": 0.16061,
    "h": 329.5
  },
  "luminance": 0.06013
}

Semantic roles & 50–950 ramp

primary

#771C74

secondary

#44AB47

accent

#E54843

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771C74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →