#771C44#771C44
#771C44 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.0% C 0.130 H 358.4°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #771C44 |
|---|---|
| RGB | rgb(119, 28, 68) |
| HSL | hsl(334, 62%, 29%) |
| HSV | hsv(334, 76%, 47%) |
| CMYK | cmyk(0%, 76.5%, 42.9%, 53.3%) |
| CIE-LAB | lab(27.22, 42.18, -1.55) |
| CIE-LCH | lch(27.22, 42.21, 357.90°) |
| OKLab | oklab(38.96% 0.1295 -0.0035) |
| OKLCH | oklch(38.96% 0.13 358.4) |
| XYZ | xyz(9.0670, 5.1709, 5.9883) |
| Luminance | 0.0517 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.86
Wine (survey)
#80013F
ΔE00 3.15
Merlot
#730039
ΔE00 3.37
Mulberry
#920A4E
ΔE00 5.21
Reddish Purple
#910951
ΔE00 5.22
Velvet
#750851
ΔE00 5.98
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771C44 #1C774F
analogous
#771C72 #771C44 #77211C
triadic
#771C44 #44771C #1C4477
tetradic
#771C44 #72771C #1C774F #211C77
square
#771C44 #72771C #1C774F #211C77
split-complementary
#771C44 #1C7721 #1C7277
monochromatic
#19060E #451028 #771C44 #A92860 #D13C7E
Accessibility & contrast
On white
10.32
#771C44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#771C44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771C44
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771C44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771C44 | 1.00 | 10.32 | 2.03 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3545
Deuteranopia (green-blind)
#484742
Tritanopia (blue-blind)
#810F2D
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771c44; /* rgb */ color: rgb(119, 28, 68); /* oklch */ color: oklch(39.0% 0.130 358.4);
Tailwind
colors: {
custom: {
50: '#a36177',
500: '#771c44',
950: '#000000',
},
}SCSS
$custom: #771c44; $custom-light: #a36177; $custom-dark: #000000;
JSON
{
"hex": "#771c44",
"rgb": {
"r": 119,
"g": 28,
"b": 68
},
"hsl": {
"h": 333.626,
"s": 61.905,
"l": 28.824
},
"oklch": {
"l": 0.38955,
"c": 0.12953,
"h": 358.4
},
"luminance": 0.0517
}Semantic roles & 50–950 ramp
primary
#771C44
secondary
#44AB7E
accent
#E59E43
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B