#771C27#771C27

#771C27 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.1% C 0.124 H 19.0°. Best body text is #FFFFFF at 10.61:1 contrast (WCAG AA passes).

Color values

HEX	#771C27
RGB	rgb(119, 28, 39)
HSL	hsl(353, 62%, 29%)
HSV	hsv(353, 76%, 47%)
CMYK	cmyk(0%, 76.5%, 67.2%, 53.3%)
CIE-LAB	lab(26.45, 39.66, 16.93)
CIE-LCH	lch(26.45, 43.12, 23.12°)
OKLab	oklab(38.14% 0.1177 0.0404)
OKLCH	oklch(38.14% 0.124 19)
XYZ	xyz(8.3901, 4.9002, 2.4231)
Luminance	0.0490 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771C27 #1C776C

analogous

#771C55 #771C27 #773F1C

triadic

#771C27 #27771C #1C2777

tetradic

#771C27 #55771C #1C776C #3F1C77

square

#771C27 #55771C #1C776C #3F1C77

split-complementary

#771C27 #1C773F #1C5577

monochromatic

#190608 #451017 #771C27 #A92837 #D13C4E

Accessibility & contrast

On white

10.61

#771C27 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.98

#771C27 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771C27

10.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771C27	#FFFFFF	#000000	##FFFFFF
##771C27	1.00	10.61	1.98	10.61
#FFFFFF	10.61	1.00	21.00	1.00
#000000	1.98	21.00	1.00	21.00
##FFFFFF	10.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353227

Deuteranopia (green-blind)

#4C4624

Tritanopia (blue-blind)

#830021

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771c27;
/* rgb */ color: rgb(119, 28, 39);
/* oklch */ color: oklch(38.1% 0.124 19.0);

Tailwind

colors: {
  custom: {
    50: '#a56060',
    500: '#771c27',
    950: '#000000',
  },
}

SCSS

$custom: #771c27;
$custom-light: #a56060;
$custom-dark: #000000;

JSON

{
  "hex": "#771c27",
  "rgb": {
    "r": 119,
    "g": 28,
    "b": 39
  },
  "hsl": {
    "h": 352.747,
    "s": 61.905,
    "l": 28.824
  },
  "oklch": {
    "l": 0.38137,
    "c": 0.12448,
    "h": 19
  },
  "luminance": 0.04899
}

Semantic roles & 50–950 ramp

primary

#771C27

secondary

#44AB9F

accent

#E5D143

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #771C27

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →