#771C17#771C17
#771C17 is a dark, vivid red. Relative luminance 0.048; OKLCH L 37.9% C 0.126 H 28.0°. Best body text is #FFFFFF at 10.70:1 contrast (WCAG AA passes).
Color values
| HEX | #771C17 |
|---|---|
| RGB | rgb(119, 28, 23) |
| HSL | hsl(3, 68%, 28%) |
| HSV | hsv(3, 81%, 47%) |
| CMYK | cmyk(0%, 76.5%, 80.7%, 53.3%) |
| CIE-LAB | lab(26.20, 38.83, 26.94) |
| CIE-LCH | lch(26.20, 47.26, 34.75°) |
| OKLab | oklab(37.88% 0.1114 0.0593) |
| OKLCH | oklch(37.88% 0.126 28) |
| XYZ | xyz(8.1786, 4.8156, 1.3093) |
| Luminance | 0.0481 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 3.61
Blood
#770001
ΔE00 3.94
Maroon
#800000
ΔE00 4.62
Crimson (survey)
#8C000F
ΔE00 4.68
Indian Red
#850E04
ΔE00 4.95
Dark Red
#840000
ΔE00 5.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771C17 #177277
analogous
#771742 #771C17 #774C17
triadic
#771C17 #17771C #1C1777
tetradic
#771C17 #427717 #177277 #4C1777
square
#771C17 #427717 #177277 #4C1777
split-complementary
#771C17 #17774C #174277
monochromatic
#1A0605 #44100D #771C17 #AA2821 #D73A31
Accessibility & contrast
On white
10.70
#771C17 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#771C17 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771C17
10.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771C17 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771C17 | 1.00 | 10.70 | 1.96 | 10.70 |
| #FFFFFF | 10.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#373115
Deuteranopia (green-blind)
#4E4513
Tritanopia (blue-blind)
#84001C
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #771c17; /* rgb */ color: rgb(119, 28, 23); /* oklch */ color: oklch(37.9% 0.126 28.0);
Tailwind
colors: {
custom: {
50: '#a66054',
500: '#771c17',
950: '#000000',
},
}SCSS
$custom: #771c17; $custom-light: #a66054; $custom-dark: #000000;
JSON
{
"hex": "#771c17",
"rgb": {
"r": 119,
"g": 28,
"b": 23
},
"hsl": {
"h": 3.125,
"s": 67.606,
"l": 27.843
},
"oklch": {
"l": 0.37876,
"c": 0.12619,
"h": 28
},
"luminance": 0.04814
}Semantic roles & 50–950 ramp
primary
#771C17
secondary
#3EA6AC
accent
#E1EA3D
background
#FBF5F4
surface
#F6EAE7
border
#D0C6C3
text
#110503
muted
#807978