#771B74#771B74

#771B74 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.2% C 0.162 H 329.5°. Best body text is #FFFFFF at 9.57:1 contrast (WCAG AA passes).

Color values

HEX	#771B74
RGB	rgb(119, 27, 116)
HSL	hsl(302, 63%, 29%)
HSV	hsv(302, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 2.5%, 53.3%)
CIE-LAB	lab(29.33, 49.39, -29.72)
CIE-LCH	lch(29.33, 57.64, 328.97°)
OKLab	oklab(41.22% 0.1393 -0.0821)
OKLCH	oklch(41.22% 0.162 329.5)
XYZ	xyz(11.1520, 5.9676, 17.0841)
Luminance	0.0597 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B74 #1B771E

analogous

#4C1B77 #771B74 #771B46

triadic

#771B74 #74771B #1B7477

tetradic

#771B74 #774C1B #1B771E #1B4677

square

#771B74 #774C1B #1B771E #1B4677

split-complementary

#771B74 #46771B #1B774C

monochromatic

#190618 #451043 #771B74 #A926A5 #D23ACD

Accessibility & contrast

On white

9.57

#771B74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#771B74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B74

9.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B74	#FFFFFF	#000000	##FFFFFF
##771B74	1.00	9.57	2.19	9.57
#FFFFFF	9.57	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D3D76

Deuteranopia (green-blind)

#364972

Tritanopia (blue-blind)

#7B2846

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #771b74;
/* rgb */ color: rgb(119, 27, 116);
/* oklch */ color: oklch(41.2% 0.162 329.5);

Tailwind

colors: {
  custom: {
    50: '#a1639c',
    500: '#771b74',
    950: '#000000',
  },
}

SCSS

$custom: #771b74;
$custom-light: #a1639c;
$custom-dark: #000000;

JSON

{
  "hex": "#771b74",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 116
  },
  "hsl": {
    "h": 301.957,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.41216,
    "c": 0.16171,
    "h": 329.5
  },
  "luminance": 0.05967
}

Semantic roles & 50–950 ramp

primary

#771B74

secondary

#42AB46

accent

#E64742

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →