#771B73#771B73

#771B73 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.161 H 329.9°. Best body text is #FFFFFF at 9.59:1 contrast (WCAG AA passes).

Color values

HEX	#771B73
RGB	rgb(119, 27, 115)
HSL	hsl(303, 63%, 29%)
HSV	hsv(303, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 3.4%, 53.3%)
CIE-LAB	lab(29.27, 49.22, -29.17)
CIE-LCH	lch(29.27, 57.21, 329.34°)
OKLab	oklab(41.16% 0.1393 -0.0806)
OKLCH	oklch(41.16% 0.161 329.9)
XYZ	xyz(11.0941, 5.9445, 16.7794)
Luminance	0.0594 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B73 #1B771F

analogous

#4D1B77 #771B73 #771B45

triadic

#771B73 #73771B #1B7377

tetradic

#771B73 #774D1B #1B771F #1B4577

square

#771B73 #774D1B #1B771F #1B4577

split-complementary

#771B73 #45771B #1B774D

monochromatic

#190618 #451043 #771B73 #A926A3 #D23ACC

Accessibility & contrast

On white

9.59

#771B73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#771B73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B73

9.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B73	#FFFFFF	#000000	##FFFFFF
##771B73	1.00	9.59	2.19	9.59
#FFFFFF	9.59	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3D75

Deuteranopia (green-blind)

#374971

Tritanopia (blue-blind)

#7C2846

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #771b73;
/* rgb */ color: rgb(119, 27, 115);
/* oklch */ color: oklch(41.2% 0.161 329.9);

Tailwind

colors: {
  custom: {
    50: '#a1629b',
    500: '#771b73',
    950: '#000000',
  },
}

SCSS

$custom: #771b73;
$custom-light: #a1629b;
$custom-dark: #000000;

JSON

{
  "hex": "#771b73",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 115
  },
  "hsl": {
    "h": 302.609,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.41156,
    "c": 0.16091,
    "h": 329.9
  },
  "luminance": 0.05944
}

Semantic roles & 50–950 ramp

primary

#771B73

secondary

#42AB47

accent

#E64942

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771B73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →