#771B48#771B48
#771B48 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.0% C 0.132 H 355.4°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #771B48 |
|---|---|
| RGB | rgb(119, 27, 72) |
| HSL | hsl(331, 63%, 29%) |
| HSV | hsv(331, 77%, 47%) |
| CMYK | cmyk(0%, 77.3%, 39.5%, 53.3%) |
| CIE-LAB | lab(27.23, 43.00, -4.22) |
| CIE-LCH | lch(27.23, 43.21, 354.40°) |
| OKLab | oklab(39.01% 0.132 -0.0106) |
| OKLCH | oklch(39.01% 0.132 355.4) |
| XYZ | xyz(9.1700, 5.1748, 6.6456) |
| Luminance | 0.0517 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.74
Wine (survey)
#80013F
ΔE00 3.81
Merlot
#730039
ΔE00 3.93
Velvet
#750851
ΔE00 4.64
Reddish Purple
#910951
ΔE00 4.99
Mulberry
#920A4E
ΔE00 5.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771B48 #1B774A
analogous
#771B76 #771B48 #771C1B
triadic
#771B48 #48771B #1B4877
tetradic
#771B48 #76771B #1B774A #1C1B77
square
#771B48 #76771B #1B774A #1C1B77
split-complementary
#771B48 #1B771C #1B7677
monochromatic
#19060F #45102A #771B48 #A92666 #D23A85
Accessibility & contrast
On white
10.32
#771B48 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#771B48 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771B48
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771B48 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771B48 | 1.00 | 10.32 | 2.03 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3549
Deuteranopia (green-blind)
#474646
Tritanopia (blue-blind)
#81102F
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #771b48; /* rgb */ color: rgb(119, 27, 72); /* oklch */ color: oklch(39.0% 0.132 355.4);
Tailwind
colors: {
custom: {
50: '#a2617a',
500: '#771b48',
950: '#000000',
},
}SCSS
$custom: #771b48; $custom-light: #a2617a; $custom-dark: #000000;
JSON
{
"hex": "#771b48",
"rgb": {
"r": 119,
"g": 27,
"b": 72
},
"hsl": {
"h": 330.652,
"s": 63.014,
"l": 28.627
},
"oklch": {
"l": 0.39009,
"c": 0.13241,
"h": 355.4
},
"luminance": 0.05174
}Semantic roles & 50–950 ramp
primary
#771B48
secondary
#42AB78
accent
#E69642
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100509
muted
#7F7A7B