#771B28#771B28

#771B28 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.1% C 0.125 H 18.0°. Best body text is #FFFFFF at 10.65:1 contrast (WCAG AA passes).

Color values

HEX	#771B28
RGB	rgb(119, 27, 40)
HSL	hsl(352, 63%, 29%)
HSV	hsv(352, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 66.4%, 53.3%)
CIE-LAB	lab(26.33, 40.10, 16.11)
CIE-LCH	lch(26.33, 43.22, 21.89°)
OKLab	oklab(38.06% 0.1194 0.0387)
OKLCH	oklch(38.06% 0.125 18)
XYZ	xyz(8.3836, 4.8602, 2.5037)
Luminance	0.0486 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B28 #1B776A

analogous

#771B56 #771B28 #773C1B

triadic

#771B28 #28771B #1B2877

tetradic

#771B28 #56771B #1B776A #3C1B77

square

#771B28 #56771B #1B776A #3C1B77

split-complementary

#771B28 #1B773C #1B5677

monochromatic

#190608 #451017 #771B28 #A92639 #D23A50

Accessibility & contrast

On white

10.65

#771B28 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.97

#771B28 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B28

10.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B28	#FFFFFF	#000000	##FFFFFF
##771B28	1.00	10.65	1.97	10.65
#FFFFFF	10.65	1.00	21.00	1.00
#000000	1.97	21.00	1.00	21.00
##FFFFFF	10.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353228

Deuteranopia (green-blind)

#4C4525

Tritanopia (blue-blind)

#830021

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #771b28;
/* rgb */ color: rgb(119, 27, 40);
/* oklch */ color: oklch(38.1% 0.125 18.0);

Tailwind

colors: {
  custom: {
    50: '#a46061',
    500: '#771b28',
    950: '#000000',
  },
}

SCSS

$custom: #771b28;
$custom-light: #a46061;
$custom-dark: #000000;

JSON

{
  "hex": "#771b28",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 40
  },
  "hsl": {
    "h": 351.522,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38058,
    "c": 0.12546,
    "h": 18
  },
  "luminance": 0.04859
}

Semantic roles & 50–950 ramp

primary

#771B28

secondary

#42AB9D

accent

#E6CF42

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #771B28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →