#771B24#771B24

#771B24 is a dark, vivid red. Relative luminance 0.048; OKLCH L 38.0% C 0.126 H 20.5°. Best body text is #FFFFFF at 10.68:1 contrast (WCAG AA passes).

Color values

HEX	#771B24
RGB	rgb(119, 27, 36)
HSL	hsl(354, 63%, 29%)
HSV	hsv(354, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 69.7%, 53.3%)
CIE-LAB	lab(26.26, 39.85, 18.69)
CIE-LCH	lch(26.26, 44.02, 25.12°)
OKLab	oklab(37.98% 0.1177 0.044)
OKLCH	oklch(37.98% 0.126 20.5)
XYZ	xyz(8.3190, 4.8344, 2.1638)
Luminance	0.0483 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B24 #1B776E

analogous

#771B52 #771B24 #77401B

triadic

#771B24 #24771B #1B2477

tetradic

#771B24 #52771B #1B776E #401B77

square

#771B24 #52771B #1B776E #401B77

split-complementary

#771B24 #1B7740 #1B5277

monochromatic

#190608 #451015 #771B24 #A92633 #D23A49

Accessibility & contrast

On white

10.68

#771B24 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.97

#771B24 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B24

10.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B24	#FFFFFF	#000000	##FFFFFF
##771B24	1.00	10.68	1.97	10.68
#FFFFFF	10.68	1.00	21.00	1.00
#000000	1.97	21.00	1.00	21.00
##FFFFFF	10.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353224

Deuteranopia (green-blind)

#4C4521

Tritanopia (blue-blind)

#83001F

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #771b24;
/* rgb */ color: rgb(119, 27, 36);
/* oklch */ color: oklch(38.0% 0.126 20.5);

Tailwind

colors: {
  custom: {
    50: '#a5605e',
    500: '#771b24',
    950: '#000000',
  },
}

SCSS

$custom: #771b24;
$custom-light: #a5605e;
$custom-dark: #000000;

JSON

{
  "hex": "#771b24",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 36
  },
  "hsl": {
    "h": 354.13,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.37978,
    "c": 0.12562,
    "h": 20.5
  },
  "luminance": 0.04833
}

Semantic roles & 50–950 ramp

primary

#771B24

secondary

#42ABA1

accent

#E6D642

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100504

muted

#7F7979

Preview Lab

Preview with #771B24

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →