#771B1D#771B1D

#771B1D is a dark, vivid red. Relative luminance 0.048; OKLCH L 37.9% C 0.126 H 24.6°. Best body text is #FFFFFF at 10.72:1 contrast (WCAG AA passes).

Color values

HEX	#771B1D
RGB	rgb(119, 27, 29)
HSL	hsl(359, 63%, 29%)
HSV	hsv(359, 77%, 47%)
CMYK	cmyk(0%, 77.3%, 75.6%, 53.3%)
CIE-LAB	lab(26.14, 39.48, 23.12)
CIE-LCH	lch(26.14, 45.75, 30.36°)
OKLab	oklab(37.86% 0.1148 0.0526)
OKLCH	oklch(37.86% 0.126 24.6)
XYZ	xyz(8.2224, 4.7958, 1.6549)
Luminance	0.0479 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771B1D #1B7775

analogous

#771B4B #771B1D #77471B

triadic

#771B1D #1D771B #1B1D77

tetradic

#771B1D #4B771B #1B7775 #471B77

square

#771B1D #4B771B #1B7775 #471B77

split-complementary

#771B1D #1B7747 #1B4B77

monochromatic

#190606 #451011 #771B1D #A92629 #D23A3D

Accessibility & contrast

On white

10.72

#771B1D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#771B1D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771B1D

10.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771B1D	#FFFFFF	#000000	##FFFFFF
##771B1D	1.00	10.72	1.96	10.72
#FFFFFF	10.72	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#36311C

Deuteranopia (green-blind)

#4D451A

Tritanopia (blue-blind)

#83001D

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #771b1d;
/* rgb */ color: rgb(119, 27, 29);
/* oklch */ color: oklch(37.9% 0.126 24.6);

Tailwind

colors: {
  custom: {
    50: '#a55f59',
    500: '#771b1d',
    950: '#000000',
  },
}

SCSS

$custom: #771b1d;
$custom-light: #a55f59;
$custom-dark: #000000;

JSON

{
  "hex": "#771b1d",
  "rgb": {
    "r": 119,
    "g": 27,
    "b": 29
  },
  "hsl": {
    "h": 358.696,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.37858,
    "c": 0.12628,
    "h": 24.6
  },
  "luminance": 0.04795
}

Semantic roles & 50–950 ramp

primary

#771B1D

secondary

#42ABA9

accent

#E6E242

background

#FBF5F5

surface

#F5EAE9

border

#CFC6C5

text

#110503

muted

#807978

Preview Lab

Preview with #771B1D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →