#771AA1#771AA1

#771AA1 is a dark, highly saturated purple. Relative luminance 0.072; OKLCH L 44.3% C 0.201 H 311.8°. Best body text is #FFFFFF at 8.58:1 contrast (WCAG AA passes).

Color values

HEX	#771AA1
RGB	rgb(119, 26, 161)
HSL	hsl(281, 72%, 37%)
HSV	hsv(281, 84%, 63%)
CMYK	cmyk(26.1%, 83.9%, 0%, 36.9%)
CIE-LAB	lab(32.33, 58.27, -52.81)
CIE-LCH	lch(32.33, 78.64, 317.81°)
OKLab	oklab(44.32% 0.134 -0.1498)
OKLCH	oklch(44.32% 0.201 311.8)
XYZ	xyz(14.4090, 7.2343, 34.3486)
Luminance	0.0723 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771AA1 #44A11A

analogous

#331AA1 #771AA1 #A11A88

triadic

#771AA1 #A1771A #1AA177

tetradic

#771AA1 #A1331A #44A11A #1A88A1

square

#771AA1 #A1331A #44A11A #1A88A1

split-complementary

#771AA1 #88A11A #1AA133

monochromatic

#290938 #50116C #771AA1 #9E23D6 #B652E3

Accessibility & contrast

On white

8.58

#771AA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#771AA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771AA1

8.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771AA1	#FFFFFF	#000000	##FFFFFF
##771AA1	1.00	8.58	2.45	8.58
#FFFFFF	8.58	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A4

Deuteranopia (green-blind)

#004E9E

Tritanopia (blue-blind)

#723E60

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #771aa1;
/* rgb */ color: rgb(119, 26, 161);
/* oklch */ color: oklch(44.3% 0.201 311.8);

Tailwind

colors: {
  custom: {
    50: '#a364be',
    500: '#771aa1',
    950: '#000000',
  },
}

SCSS

$custom: #771aa1;
$custom-light: #a364be;
$custom-dark: #000000;

JSON

{
  "hex": "#771aa1",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 161
  },
  "hsl": {
    "h": 281.333,
    "s": 72.193,
    "l": 36.667
  },
  "oklch": {
    "l": 0.44323,
    "c": 0.20098,
    "h": 311.8
  },
  "luminance": 0.07234
}

Semantic roles & 50–950 ramp

primary

#771AA1

secondary

#75C651

accent

#EF3972

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100612

muted

#7F7A81

Preview Lab

Preview with #771AA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →