#771A74#771A74

#771A74 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.163 H 329.5°. Best body text is #FFFFFF at 9.61:1 contrast (WCAG AA passes).

Color values

HEX	#771A74
RGB	rgb(119, 26, 116)
HSL	hsl(302, 64%, 28%)
HSV	hsv(302, 78%, 47%)
CMYK	cmyk(0%, 78.2%, 2.5%, 53.3%)
CIE-LAB	lab(29.22, 49.72, -29.90)
CIE-LCH	lch(29.22, 58.01, 328.98°)
OKLab	oklab(41.14% 0.1402 -0.0827)
OKLCH	oklch(41.14% 0.163 329.5)
XYZ	xyz(11.1295, 5.9225, 17.0766)
Luminance	0.0592 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771A74 #1A771D

analogous

#4B1A77 #771A74 #771A45

triadic

#771A74 #74771A #1A7477

tetradic

#771A74 #774B1A #1A771D #1A4577

square

#771A74 #774B1A #1A771D #1A4577

split-complementary

#771A74 #45771A #1A774B

monochromatic

#190518 #450F43 #771A74 #A925A5 #D338CE

Accessibility & contrast

On white

9.61

#771A74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#771A74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771A74

9.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771A74	#FFFFFF	#000000	##FFFFFF
##771A74	1.00	9.61	2.18	9.61
#FFFFFF	9.61	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A3D76

Deuteranopia (green-blind)

#364972

Tritanopia (blue-blind)

#7B2846

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #771a74;
/* rgb */ color: rgb(119, 26, 116);
/* oklch */ color: oklch(41.1% 0.163 329.5);

Tailwind

colors: {
  custom: {
    50: '#a2629c',
    500: '#771a74',
    950: '#000000',
  },
}

SCSS

$custom: #771a74;
$custom-light: #a2629c;
$custom-dark: #000000;

JSON

{
  "hex": "#771a74",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 116
  },
  "hsl": {
    "h": 301.935,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.41135,
    "c": 0.16278,
    "h": 329.5
  },
  "luminance": 0.05922
}

Semantic roles & 50–950 ramp

primary

#771A74

secondary

#41AC45

accent

#E74641

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →