#771A72#771A72

#771A72 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.0% C 0.161 H 330.4°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#771A72
RGB	rgb(119, 26, 114)
HSL	hsl(303, 64%, 28%)
HSV	hsv(303, 78%, 47%)
CMYK	cmyk(0%, 78.2%, 4.2%, 53.3%)
CIE-LAB	lab(29.10, 49.38, -28.81)
CIE-LCH	lch(29.10, 57.17, 329.74°)
OKLab	oklab(41.01% 0.1402 -0.0795)
OKLCH	oklch(41.01% 0.161 330.4)
XYZ	xyz(11.0144, 5.8765, 16.4705)
Luminance	0.0588 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771A72 #1A771F

analogous

#4D1A77 #771A72 #771A43

triadic

#771A72 #72771A #1A7277

tetradic

#771A72 #774D1A #1A771F #1A4377

square

#771A72 #774D1A #1A771F #1A4377

split-complementary

#771A72 #43771A #1A774D

monochromatic

#190518 #450F42 #771A72 #A925A2 #D338CB

Accessibility & contrast

On white

9.65

#771A72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#771A72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771A72

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771A72	#FFFFFF	#000000	##FFFFFF
##771A72	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3D74

Deuteranopia (green-blind)

#374970

Tritanopia (blue-blind)

#7C2745

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #771a72;
/* rgb */ color: rgb(119, 26, 114);
/* oklch */ color: oklch(41.0% 0.161 330.4);

Tailwind

colors: {
  custom: {
    50: '#a2629b',
    500: '#771a72',
    950: '#000000',
  },
}

SCSS

$custom: #771a72;
$custom-light: #a2629b;
$custom-dark: #000000;

JSON

{
  "hex": "#771a72",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 114
  },
  "hsl": {
    "h": 303.226,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.41013,
    "c": 0.1612,
    "h": 330.4
  },
  "luminance": 0.05876
}

Semantic roles & 50–950 ramp

primary

#771A72

secondary

#41AC47

accent

#E74A41

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771A72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →