#771A70#771A70

#771A70 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.160 H 331.4°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#771A70
RGB	rgb(119, 26, 112)
HSL	hsl(305, 64%, 28%)
HSV	hsv(305, 78%, 47%)
CMYK	cmyk(0%, 78.2%, 5.9%, 53.3%)
CIE-LAB	lab(28.98, 49.04, -27.71)
CIE-LCH	lch(28.98, 56.33, 330.53°)
OKLab	oklab(40.89% 0.1402 -0.0763)
OKLCH	oklch(40.89% 0.16 331.4)
XYZ	xyz(10.9018, 5.8315, 15.8775)
Luminance	0.0583 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771A70 #1A7721

analogous

#4F1A77 #771A70 #771A41

triadic

#771A70 #70771A #1A7077

tetradic

#771A70 #774F1A #1A7721 #1A4177

square

#771A70 #774F1A #1A7721 #1A4177

split-complementary

#771A70 #41771A #1A774F

monochromatic

#190518 #450F41 #771A70 #A9259F #D338C8

Accessibility & contrast

On white

9.69

#771A70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#771A70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771A70

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771A70	#FFFFFF	#000000	##FFFFFF
##771A70	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113C72

Deuteranopia (green-blind)

#38496E

Tritanopia (blue-blind)

#7C2644

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771a70;
/* rgb */ color: rgb(119, 26, 112);
/* oklch */ color: oklch(40.9% 0.160 331.4);

Tailwind

colors: {
  custom: {
    50: '#a16299',
    500: '#771a70',
    950: '#000000',
  },
}

SCSS

$custom: #771a70;
$custom-light: #a16299;
$custom-dark: #000000;

JSON

{
  "hex": "#771a70",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 112
  },
  "hsl": {
    "h": 304.516,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40893,
    "c": 0.15962,
    "h": 331.4
  },
  "luminance": 0.05831
}

Semantic roles & 50–950 ramp

primary

#771A70

secondary

#41AC49

accent

#E74D41

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771A70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →