#771A28#771A28

#771A28 is a dark, vivid red. Relative luminance 0.048; OKLCH L 38.0% C 0.126 H 17.6°. Best body text is #FFFFFF at 10.70:1 contrast (WCAG AA passes).

Color values

HEX	#771A28
RGB	rgb(119, 26, 40)
HSL	hsl(351, 64%, 28%)
HSV	hsv(351, 78%, 47%)
CMYK	cmyk(0%, 78.2%, 66.4%, 53.3%)
CIE-LAB	lab(26.20, 40.47, 15.95)
CIE-LCH	lch(26.20, 43.49, 21.51°)
OKLab	oklab(37.96% 0.1205 0.0383)
OKLCH	oklch(37.96% 0.126 17.6)
XYZ	xyz(8.3610, 4.8152, 2.4962)
Luminance	0.0481 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771A28 #1A7769

analogous

#771A56 #771A28 #773A1A

triadic

#771A28 #28771A #1A2877

tetradic

#771A28 #56771A #1A7769 #3A1A77

square

#771A28 #56771A #1A7769 #3A1A77

split-complementary

#771A28 #1A773A #1A5677

monochromatic

#190508 #450F17 #771A28 #A92539 #D3384F

Accessibility & contrast

On white

10.70

#771A28 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#771A28 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771A28

10.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771A28	#FFFFFF	#000000	##FFFFFF
##771A28	1.00	10.70	1.96	10.70
#FFFFFF	10.70	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343228

Deuteranopia (green-blind)

#4C4525

Tritanopia (blue-blind)

#830020

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #771a28;
/* rgb */ color: rgb(119, 26, 40);
/* oklch */ color: oklch(38.0% 0.126 17.6);

Tailwind

colors: {
  custom: {
    50: '#a55f61',
    500: '#771a28',
    950: '#000000',
  },
}

SCSS

$custom: #771a28;
$custom-light: #a55f61;
$custom-dark: #000000;

JSON

{
  "hex": "#771a28",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 40
  },
  "hsl": {
    "h": 350.968,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.3796,
    "c": 0.12647,
    "h": 17.6
  },
  "luminance": 0.04814
}

Semantic roles & 50–950 ramp

primary

#771A28

secondary

#41AC9C

accent

#E7CE41

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #771A28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →