#771A1D#771A1D

#771A1D is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.8% C 0.127 H 24.2°. Best body text is #FFFFFF at 10.77:1 contrast (WCAG AA passes).

Color values

HEX	#771A1D
RGB	rgb(119, 26, 29)
HSL	hsl(358, 64%, 28%)
HSV	hsv(358, 78%, 47%)
CMYK	cmyk(0%, 78.2%, 75.6%, 53.3%)
CIE-LAB	lab(26.01, 39.84, 22.97)
CIE-LCH	lch(26.01, 45.99, 29.96°)
OKLab	oklab(37.76% 0.116 0.0522)
OKLCH	oklch(37.76% 0.127 24.2)
XYZ	xyz(8.1999, 4.7507, 1.6474)
Luminance	0.0475 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771A1D #1A7774

analogous

#771A4B #771A1D #77451A

triadic

#771A1D #1D771A #1A1D77

tetradic

#771A1D #4B771A #1A7774 #451A77

square

#771A1D #4B771A #1A7774 #451A77

split-complementary

#771A1D #1A7745 #1A4B77

monochromatic

#190506 #450F11 #771A1D #A92529 #D3383D

Accessibility & contrast

On white

10.77

#771A1D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#771A1D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771A1D

10.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771A1D	#FFFFFF	#000000	##FFFFFF
##771A1D	1.00	10.77	1.95	10.77
#FFFFFF	10.77	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#36311C

Deuteranopia (green-blind)

#4D451A

Tritanopia (blue-blind)

#83001C

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #771a1d;
/* rgb */ color: rgb(119, 26, 29);
/* oklch */ color: oklch(37.8% 0.127 24.2);

Tailwind

colors: {
  custom: {
    50: '#a55f59',
    500: '#771a1d',
    950: '#000000',
  },
}

SCSS

$custom: #771a1d;
$custom-light: #a55f59;
$custom-dark: #000000;

JSON

{
  "hex": "#771a1d",
  "rgb": {
    "r": 119,
    "g": 26,
    "b": 29
  },
  "hsl": {
    "h": 358.065,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.37759,
    "c": 0.12721,
    "h": 24.2
  },
  "luminance": 0.04749
}

Semantic roles & 50–950 ramp

primary

#771A1D

secondary

#41ACA8

accent

#E7E241

background

#FBF5F5

surface

#F5EAE9

border

#CFC6C5

text

#110503

muted

#807978

Preview Lab

Preview with #771A1D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →