#771990#771990

#771990 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.187 H 317.7°. Best body text is #FFFFFF at 9.03:1 contrast (WCAG AA passes).

Color values

HEX	#771990
RGB	rgb(119, 25, 144)
HSL	hsl(287, 70%, 33%)
HSV	hsv(287, 83%, 56%)
CMYK	cmyk(17.4%, 82.6%, 0%, 43.5%)
CIE-LAB	lab(30.95, 55.16, -44.66)
CIE-LCH	lch(30.95, 70.97, 321.00°)
OKLab	oklab(42.95% 0.1385 -0.1258)
OKLCH	oklch(42.95% 0.187 317.7)
XYZ	xyz(12.9887, 6.6314, 26.9760)
Luminance	0.0663 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771990 #329019

analogous

#3B1990 #771990 #90196D

triadic

#771990 #907719 #199077

tetradic

#771990 #903B19 #329019 #196D90

square

#771990 #903B19 #329019 #196D90

split-complementary

#771990 #6D9019 #19903B

monochromatic

#210728 #4C105C #771990 #A222C4 #BE45DF

Accessibility & contrast

On white

9.03

#771990 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#771990 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771990

9.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771990	#FFFFFF	#000000	##FFFFFF
##771990	1.00	9.03	2.33	9.03
#FFFFFF	9.03	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004393

Deuteranopia (green-blind)

#1D4C8E

Tritanopia (blue-blind)

#763556

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #771990;
/* rgb */ color: rgb(119, 25, 144);
/* oklch */ color: oklch(43.0% 0.187 317.7);

Tailwind

colors: {
  custom: {
    50: '#a263b1',
    500: '#771990',
    950: '#000000',
  },
}

SCSS

$custom: #771990;
$custom-light: #a263b1;
$custom-dark: #000000;

JSON

{
  "hex": "#771990",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 144
  },
  "hsl": {
    "h": 287.395,
    "s": 70.414,
    "l": 33.137
  },
  "oklch": {
    "l": 0.42953,
    "c": 0.18707,
    "h": 317.7
  },
  "luminance": 0.06631
}

Semantic roles & 50–950 ramp

primary

#771990

secondary

#5FC045

accent

#ED3B60

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#100611

muted

#7F7A80

Preview Lab

Preview with #771990

Body copy rendered with the generated semantic roles for this colour.

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