#771972#771972

#771972 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.162 H 330.4°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#771972
RGB	rgb(119, 25, 114)
HSL	hsl(303, 65%, 28%)
HSV	hsv(303, 79%, 47%)
CMYK	cmyk(0%, 79%, 4.2%, 53.3%)
CIE-LAB	lab(28.99, 49.70, -28.98)
CIE-LCH	lch(28.99, 57.53, 329.75°)
OKLab	oklab(40.93% 0.1411 -0.08)
OKLCH	oklch(40.93% 0.162 330.4)
XYZ	xyz(10.9926, 5.8330, 16.4632)
Luminance	0.0583 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771972 #19771E

analogous

#4D1977 #771972 #771943

triadic

#771972 #727719 #197277

tetradic

#771972 #774D19 #19771E #194377

square

#771972 #774D19 #19771E #194377

split-complementary

#771972 #437719 #19774D

monochromatic

#190518 #440E42 #771972 #AA24A2 #D536CC

Accessibility & contrast

On white

9.69

#771972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#771972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771972

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771972	#FFFFFF	#000000	##FFFFFF
##771972	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D3C74

Deuteranopia (green-blind)

#374970

Tritanopia (blue-blind)

#7C2645

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771972;
/* rgb */ color: rgb(119, 25, 114);
/* oklch */ color: oklch(40.9% 0.162 330.4);

Tailwind

colors: {
  custom: {
    50: '#a2629b',
    500: '#771972',
    950: '#000000',
  },
}

SCSS

$custom: #771972;
$custom-light: #a2629b;
$custom-dark: #000000;

JSON

{
  "hex": "#771972",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 114
  },
  "hsl": {
    "h": 303.191,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40933,
    "c": 0.16225,
    "h": 330.4
  },
  "luminance": 0.05832
}

Semantic roles & 50–950 ramp

primary

#771972

secondary

#40AC46

accent

#E84940

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771972

Body copy rendered with the generated semantic roles for this colour.

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