#771971#771971

#771971 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.161 H 330.9°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#771971
RGB	rgb(119, 25, 113)
HSL	hsl(304, 65%, 28%)
HSV	hsv(304, 79%, 47%)
CMYK	cmyk(0%, 79%, 5%, 53.3%)
CIE-LAB	lab(28.93, 49.53, -28.44)
CIE-LCH	lch(28.93, 57.11, 330.14°)
OKLab	oklab(40.87% 0.1411 -0.0784)
OKLCH	oklch(40.87% 0.161 330.9)
XYZ	xyz(10.9360, 5.8103, 16.1651)
Luminance	0.0581 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771971 #19771F

analogous

#4E1977 #771971 #771942

triadic

#771971 #717719 #197177

tetradic

#771971 #774E19 #19771F #194277

square

#771971 #774E19 #19771F #194277

split-complementary

#771971 #427719 #19774E

monochromatic

#190518 #440E41 #771971 #AA24A1 #D536CB

Accessibility & contrast

On white

9.71

#771971 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#771971 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771971

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771971	#FFFFFF	#000000	##FFFFFF
##771971	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3C73

Deuteranopia (green-blind)

#37496F

Tritanopia (blue-blind)

#7C2644

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771971;
/* rgb */ color: rgb(119, 25, 113);
/* oklch */ color: oklch(40.9% 0.161 330.9);

Tailwind

colors: {
  custom: {
    50: '#a2629a',
    500: '#771971',
    950: '#000000',
  },
}

SCSS

$custom: #771971;
$custom-light: #a2629a;
$custom-dark: #000000;

JSON

{
  "hex": "#771971",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 113
  },
  "hsl": {
    "h": 303.83,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40872,
    "c": 0.16146,
    "h": 330.9
  },
  "luminance": 0.05809
}

Semantic roles & 50–950 ramp

primary

#771971

secondary

#40AC47

accent

#E84A40

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771971

Body copy rendered with the generated semantic roles for this colour.

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