#771970#771970

#771970 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.161 H 331.4°. Best body text is #FFFFFF at 9.73:1 contrast (WCAG AA passes).

Color values

HEX	#771970
RGB	rgb(119, 25, 112)
HSL	hsl(304, 65%, 28%)
HSV	hsv(304, 79%, 47%)
CMYK	cmyk(0%, 79%, 5.9%, 53.3%)
CIE-LAB	lab(28.87, 49.36, -27.89)
CIE-LCH	lch(28.87, 56.70, 330.53°)
OKLab	oklab(40.81% 0.1411 -0.0768)
OKLCH	oklch(40.81% 0.161 331.4)
XYZ	xyz(10.8800, 5.7879, 15.8702)
Luminance	0.0579 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771970 #197720

analogous

#4F1977 #771970 #771941

triadic

#771970 #707719 #197077

tetradic

#771970 #774F19 #197720 #194177

square

#771970 #774F19 #197720 #194177

split-complementary

#771970 #417719 #19774F

monochromatic

#190518 #440E40 #771970 #AA24A0 #D536C9

Accessibility & contrast

On white

9.73

#771970 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#771970 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771970

9.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771970	#FFFFFF	#000000	##FFFFFF
##771970	1.00	9.73	2.16	9.73
#FFFFFF	9.73	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103C72

Deuteranopia (green-blind)

#38496E

Tritanopia (blue-blind)

#7C2543

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771970;
/* rgb */ color: rgb(119, 25, 112);
/* oklch */ color: oklch(40.8% 0.161 331.4);

Tailwind

colors: {
  custom: {
    50: '#a26299',
    500: '#771970',
    950: '#000000',
  },
}

SCSS

$custom: #771970;
$custom-light: #a26299;
$custom-dark: #000000;

JSON

{
  "hex": "#771970",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 112
  },
  "hsl": {
    "h": 304.468,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40812,
    "c": 0.16068,
    "h": 331.4
  },
  "luminance": 0.05787
}

Semantic roles & 50–950 ramp

primary

#771970

secondary

#40AC48

accent

#E84C40

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #771970

Body copy rendered with the generated semantic roles for this colour.

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