#77196F#77196F

#77196F is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.160 H 331.9°. Best body text is #FFFFFF at 9.75:1 contrast (WCAG AA passes).

Color values

HEX	#77196F
RGB	rgb(119, 25, 111)
HSL	hsl(305, 65%, 28%)
HSV	hsv(305, 79%, 47%)
CMYK	cmyk(0%, 79%, 6.7%, 53.3%)
CIE-LAB	lab(28.81, 49.20, -27.34)
CIE-LCH	lch(28.81, 56.28, 330.94°)
OKLab	oklab(40.75% 0.1411 -0.0753)
OKLCH	oklch(40.75% 0.16 331.9)
XYZ	xyz(10.8246, 5.7658, 15.5786)
Luminance	0.0576 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77196F #197721

analogous

#501977 #77196F #771940

triadic

#77196F #6F7719 #196F77

tetradic

#77196F #775019 #197721 #194077

square

#77196F #775019 #197721 #194077

split-complementary

#77196F #407719 #197750

monochromatic

#190518 #440E40 #77196F #AA249E #D536C7

Accessibility & contrast

On white

9.75

#77196F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#77196F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77196F

9.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77196F	#FFFFFF	#000000	##FFFFFF
##77196F	1.00	9.75	2.15	9.75
#FFFFFF	9.75	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113C71

Deuteranopia (green-blind)

#38496D

Tritanopia (blue-blind)

#7C2443

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #77196f;
/* rgb */ color: rgb(119, 25, 111);
/* oklch */ color: oklch(40.8% 0.160 331.9);

Tailwind

colors: {
  custom: {
    50: '#a26298',
    500: '#77196f',
    950: '#000000',
  },
}

SCSS

$custom: #77196f;
$custom-light: #a26298;
$custom-dark: #000000;

JSON

{
  "hex": "#77196f",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 111
  },
  "hsl": {
    "h": 305.106,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40753,
    "c": 0.1599,
    "h": 331.9
  },
  "luminance": 0.05765
}

Semantic roles & 50–950 ramp

primary

#77196F

secondary

#40AC49

accent

#E84E40

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #77196F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →